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    L’Oreal Colour Trophy 2019

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    The Race for the coveted cup begins…

    Let’s rewind back to 2016, the first time I entered the L’Oreal Colour Trophy with Sara Bergantini under the mentorship of salon owner Sinead Johnson. I admit I did not know much about the Colour Trophy or what it entailed in terms of kudos in the industry and sheer amount of work and dedication to not only represent ourselves as colourists and stylists but also as a salon aesthetic. We went on to win the competition with a denim blue bob. Little did I know how important this would be, not only in my own career but as a creative. Our beautiful model Natasha Underwood embodied everything we felt represented the modern London woman, the colour; a bold, strong statement with an expertly cut bob by Sara to make the look unconventional yet timeless. Gladiator heels were added to the Maje umbrella dress to indicate a fierce, industrial warrior going into battle on the National hairdressing stage of L’Oreal.

    L'Oreal Colour Trophy Grand Final 2016, comm by Sophie Knight

    Now, here we are again. Three years on and with a new challenge ahead of us. How has fashion evolved? How has our interpretation of the London woman evolved? And how do we create yet another iconic look that embodies the aesthetic and ideals of Sinead Kelly London as a salon? Myself and Sinead go into battle again, armed with a new warrior; new in terms of style but recognisable in terms of bringing out our finest muse; Natasha. As we have evolved, so has our model, embodying a new representation of style. The challenge is great but one I and Sinead fervently take on. Both of us complete perfectionists to the point of obsessive. So where do we start?

    Colour Trophy isn’t simply a hair competition. L’Oreal Colour Trophy is the longest running live hairdressing competition and has also evolved in its 64 years from only 300 attendees in 1954 to thousands of the industry’s greatest talents. This is serious business in the world of hairdressing and the cup is greatly coveted.

    In terms of colour, it was brought to my attention by one of my best friends Emer (who also trained as a hairdresser originally) that mustard hair was an exciting new trend hitting social media. It certainly caught my attention yet something was lacking. As beautiful a colour as it can be…mustard to me represents something matte, dense and simplistic. I wanted to take this concept of mustard hair and elevate it. Create a colour not yet seen in a single tube. I didn’t want it ‘yellow’ or ‘orange’; I wanted something luxurious, beautiful, and complex. Something that also embodied the ideals of L’Oreal and its preference for shiny, beautiful hair. Then it hit me, Sienna. Sienna represents a colour which is classic in its use but multi-faceted and luxuriant. But how do you make it?

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    After several failed attempts on multiple swatches, like some mad scientist, my thoughts go to my sister Elizabeth Mikellides, a master of fine art with a wealth of education behind her with a Masters from the Slade School of Art under her belt and a creative analytical thought process. Surely if I follow the laws of fine art painting I can adapt those to the laws of hair colour? I got straight on the phone to her. This is when it clicked, a trichological eureka moment. Elizabeth explained to me that Sienna is translucent, whereas yellow ochre (a colour similar to mustard) is opaque. There are various tones in Sienna: orange, yellow, blue. Tones that contradict each other on the colour wheel but when layered on top of each other and kept translucent can create a stunning colour with multiple reflects.

    I won’t bore you with the exact measurements of each tone but it was armed with this information that I created our final colour. We had our colour but now we needed our ‘look’. What does our muse represent? How is this relevant for today’s woman?

    There is a mutual respect between myself and Sinead. We work well together and hold no punches. We are honest about what we think from the outset and it is with this that our most achieved looks are created. Every length and style of hair was considered. Long, short, sharp, straight, curly. With Sinead as the stylist and with a penchant for giving a woman the most complimentary length and style it was decided that a long sharp bob was the canvas to our colour, the style a meticulously symmetrical yet elegant soft wave. A true representation of the 2019 woman; strong and bold yet soft and with a French classic twist (it is L’Oreal after all).

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    A contemporary yet chic look, I would describe the colour as a rich and glossy Sienna, multi-faceted and complex in its composition, the style; a soft yet perfectly symmetrical waved sharp long-bob. It is a combination of contradictory messages, challenging the expectation of femininity. Not sticking to current trends, it was our goal to produce a look with our own interpretation of the 2019 London woman, resilient yet feminine, gentle, earthy and natural. Recognition of what is going on culturally with climate change and ethical obligations to preserving our environment.

    This was further represented by our beautiful burnt orange dress by Self Portrait, with its classic 1940s cut but modern high neckline and the fierce Zara ankle sock boot with a killer heel and beaded flower brooches to add softness and pay homage to classic ideals of femininity. The make-up was executed by Cristiana Maxim, the same make-up artist who worked her magic on 2016’s final look. A fresh, dewy complexion with freckles and muted nude lip, complemented by a stronger brow and Natasha’s hazel eyes. The colour palette; from the hair to the make-up to the clothing all marries together to create a fluid, earthy interpretation of the London woman with a nod to French style and class.

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    Off we send our Amazonian beauty into battle, having already beaten hundreds of salons nationwide to get to the highly anticipated final. A glitzy affair in Battersea, where we again compete to lift that sought after trophy. This time a little wiser and happy in the knowledge that win or lose, we have yet again represented ourselves and the salon as a force to be reckoned with. Even more importantly, I and Sinead are content in our ability as colourist and stylist and thrilled to showcase our collaborative work as Natasha sashays down that catwalk once more. And that truly is triumph enough. 

    The L’Oreal Colour Trophy final is on 3rd June 2019

    Introducing A New Baby And A New Consultation Service

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    We have some happy news to share – Sinéad has given birth to a gorgeous baby boy. You can see the adorable new arrival, named Huxley, in the photo above.

    And as we know everyone likes looking at baby photos, here’s another picture of Huxley with his older brother, Tyler. Aren’t they adorable?

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    So what does that mean for the Sinéad Kelly London salon? It’s all positive news, don’t worry! Sinéad will now be available to advise you on hair makeovers and suggest new styles over the phone or by email from 1 September. If you need a change and don’t know quite what that is or if you’re unsure about a look and want an honest opinion about whether or not it will suit you, then you can book in with the boss herself.

    You’ll get one-on-one time to pick her brains about hair. It’s not every day that you get access to the owner of a salon and at other salons you have to pay through the nose for it, but there is no charge for this service.

    Are you intrigued? Let’s have a closer look at what the phone / email consultation  service is and the benefits to using it:

    WHAT IS IT?

    Simply email a recent photo to Sinéad, and she  will spend time researching styles that will suit you and consider cut and colour.

    She will take into consideration your face shape, current colour and how it will adapt to your lifestyle. You can do it from the comfort of your home at a time to suit you and sit back and relax while Sinéad does all the work – all you have to do is pick your favourite look

    Even better news is that it won’t cost you anything.  Tell the salon what you need in terms of cut and colour, pay a 30% deposit for that appointment and they’ll put you in touch with Sinéad. She’ll advise you which one of her team is best suited to make your vision come to life.

    HOW TO BOOK?

    Phone the salon on 020 8392 2444 or email info@sineadkellylondon.com and tell them what you’d like to do with your hair.

    BENEFITS?

    1)  Time – Most people spend time thinking about what they’re going to have done before booking a hair cut. You might flick through a few magazines, you might scroll through the side bar of Mail Online, and you might Google the sort of style that you like. But where does it end? You could spend hours searching for hair styles and find it difficult to decide which one to go for. Your decision has serious consequences as you have to walk around with it for weeks, so it isn’t something to be taken lightly.

    However, Sinéad will do all the work for you, leaving you time to tackle the other things on your To Do list.

    2) Confidence – When you’re making a decision, you need advice from the professionals and Sinéad is an expert when it comes to hair. She has been in the hairdressing industry for over 19 years, winning many prestigious awards along the way.

    In 2016, the salon won the L’Oreal colour Trophy London heats and the overall competition, after reaching the finals in previous years. You can rest assured that Sinéad will give you advice drawn from years of award winning work.

    Also, celebrities like Holly Willoughby trust Sinéad with their hair and their hair is part of their livelihood as you can’t have bad hair on TV.  Sinead knows how to work under pressure and deliver results.

    3) Comfort – You  don’t need to plough through lots of magazines or stress out over Google. The only thing you need to do is send Sinéad one photo. You can do it from the comfort of your own home, sit back and pour yourself a drink while Sinead does the work and then sends you some suitable styles or talks you through it on the phone. How easy is that?

    And just in case you need any more evidence that Sinéad knows her stuff when it comes to hair, just check out this photo of how she left the hospital after giving birth:

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    She achieved this look by braiding her hair just before she went into hospital, following the same technique we showed you in our Festival Hair blog post. After a couple of days in braids, she shook it out to look every inch the yummy mummy when she took her baby home. Beautiful!

     

    To book in for an expert consultation with Sinéad, call the salon on 020 8392 2444

    August 21, 2016

    Hair contouring: The individually-tailored beauty trend

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    First there was face contouring, made famous by the one and only Kim Kardashian, where darker and lighter shades of make up are applied to create shape and accent specific facial features. Then hair contouring followed and hair stylists never looked back.

    The secret to hair contouring is  identifying face shape. A professional hair stylist will do this for you during a consultation, as well as discussing what features you wish to accentuate. But here’s our guide to the different shapes if you’re looking in the mirror at home:

    Round face: The length and width of your face are about the same. Usually characterised by a shorter forehead and chin with a rounded jawline.

    Emma Stone and Cameron Diaz have classic round face shapes

    Square face: The length, width and jawline are just about equal in size. Characteristics are similar to those of the round face, with a sharper jawline.

    Angelina Jolie and Keira Knightley both have square face shapes

    Rectangular face: This face shape is longer than it is wide but with a more defined angular jawline and a broader forehead.

    Kristen Stewart has a classic rectangular face shape

    Oblong face: Your face is noticeably longer than wide, with a broad forehead, cheekbones and jaw line. The shape will roughly resemble a rectangle with softer corners.

    Cara Delevigne has a classic oblong face shape

     Heart shape: The face is defined by a wider forehead and a narrow pointed chin, similar in shape to an inverted triangle.

    Scarlett Johansson and Reese Witherspoon both have heart shaped faces

     Oval shape: Your face will resemble an egg shape. This is often considered the hourglass of face-shapes and is desirable due to its versatility.

     Beyoncé is well-known for her oval face shape

     Once you know your face shape, the detailed placement of colour and choice of complementary tones can work together to instantly make your face seem more defined and your favourite features emphasised. For example, for a round face it is common to strobe with light colour at the front and add darker colour to the back to soften the features.

    Contouring is fairly low maintenance and regrowth is much more manageable than block colour.

    All the stylists and colourists at Sinéad Kelly London are trained in hair contouring and know all the secrets to creating the perfect, personalised look. Ask them to show you in your next appointment: bit.ly/SKLcontact

    Colour transformation with Vas Mikellides

    Vas Mikellides is Sinéad Kelly London’s Colour Expert. Qualified as a L’Oreal Colour Specialist he is at the top of his industry game, and there’s nothing he doesn’t know about achieving the perfect hair colour; from subtle highlights to radical colour changes he is paving the way for beautiful hair transformations.

    When Gitanna came to the salon looking to update her hair colour from a mixture of coppers and browns to a dramatic pearly blonde, we knew Vas was the man for the job. When you’re as passionate about colour as Vas is, it’s these types of clients that really excite you.

    Thanks to the introduction of OLAPLEX, the product taking the hairdressing world by storm, dramatic colour changes are now possible, without destroying the condition of the hair.

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    Q1: How do you start a big transformation like Gitanna’s?

    Vas: I start off with cleansing the hair to remove all the old colours, which will reveal the raw undercoat of the hair. Don’t be shocked when you come back to the basin with a colour Vivienne Westwood would think was a bit on the ‘orange’ side’; this is a vital process in achieving the colour you want.

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    Q2: Does this mean if you want to be icy blonde there will still be some warmth in the hair?

    Vas: This is where you can’t rush such a big change. The second stage was to apply back-to-back foils, covering every inch of hair but leaving the natural root. I added OLAPLEX into the mixture at this stage, to ensure we preserve the condition of the hair whilst lifting it the lightest colour possible.

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    Q3: So once the hair has lifted does that mean she’s now a platinum blonde?

    Vas: If only it was that easy! Once the foils have been rinsed I add OLAPLEX no.2 to the hair and leave it to do its magic while I select the toner. This will give Gitanna the really cool icy blonde colour that is bang on trend this season. L’Oreal Dialight is my first choice for any toning. Once the toner had been rinsed out I opted for Kerastase Bain Force Architect to shampoo and Ciment Anti-Usure as a conditioner as this system replaces the protein in the hair that may have been stripped in the lightening process.

    Q4: Won’t the hair feel dry and brittle after so much lightening?

    Vas: As stylists, this used to be our biggest fear when clients wanted such dramatic changes, however with the introduction of OLAPLEX and with good after care products this isn’t an issue anymore. It’s important to replace both moisture and protein after a big colour change so when drying the hair I used Kerastase Nectar Thermique to give it a real moisture boost.

    Q5: What about after care?

     Vas: There’s a reason it’s called ‘Platinum Blonde’…being such a high maintenance colour can be pricey. Always make sure you use good quality products and would definitely recommend a purple shampoo like L’Oreal Shine blonde to keep it from going brassy. Ensuring your roots are touched up will help keep the cost down; as less root means less product, time and money.

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    The L’Oreal colour specialist degree is the industry benchmark for hair colouring and delves into the science and technology behind hair colouring. Giving stylists the knowledge to achieve the desired results with greater colour accuracy and maintain the hair healthy condition.

    To book in your next colour with Vas, contact the salon bit.ly/SKLcontact

    Vas Executive Stylist