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    Hair contouring: The individually-tailored beauty trend

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    First there was face contouring, made famous by the one and only Kim Kardashian, where darker and lighter shades of make up are applied to create shape and accent specific facial features. Then hair contouring followed and hair stylists never looked back.

    The secret to hair contouring is  identifying face shape. A professional hair stylist will do this for you during a consultation, as well as discussing what features you wish to accentuate. But here’s our guide to the different shapes if you’re looking in the mirror at home:

    Round face: The length and width of your face are about the same. Usually characterised by a shorter forehead and chin with a rounded jawline.

    Emma Stone and Cameron Diaz have classic round face shapes

    Square face: The length, width and jawline are just about equal in size. Characteristics are similar to those of the round face, with a sharper jawline.

    Angelina Jolie and Keira Knightley both have square face shapes

    Rectangular face: This face shape is longer than it is wide but with a more defined angular jawline and a broader forehead.

    Kristen Stewart has a classic rectangular face shape

    Oblong face: Your face is noticeably longer than wide, with a broad forehead, cheekbones and jaw line. The shape will roughly resemble a rectangle with softer corners.

    Cara Delevigne has a classic oblong face shape

     Heart shape: The face is defined by a wider forehead and a narrow pointed chin, similar in shape to an inverted triangle.

    Scarlett Johansson and Reese Witherspoon both have heart shaped faces

     Oval shape: Your face will resemble an egg shape. This is often considered the hourglass of face-shapes and is desirable due to its versatility.

     Beyoncé is well-known for her oval face shape

     Once you know your face shape, the detailed placement of colour and choice of complementary tones can work together to instantly make your face seem more defined and your favourite features emphasised. For example, for a round face it is common to strobe with light colour at the front and add darker colour to the back to soften the features.

    Contouring is fairly low maintenance and regrowth is much more manageable than block colour.

    All the stylists and colourists at Sinéad Kelly London are trained in hair contouring and know all the secrets to creating the perfect, personalised look. Ask them to show you in your next appointment: bit.ly/SKLcontact

    Colour transformation with Vas Mikellides

    Vas Mikellides is Sinéad Kelly London’s Colour Expert. Qualified as a L’Oreal Colour Specialist he is at the top of his industry game, and there’s nothing he doesn’t know about achieving the perfect hair colour; from subtle highlights to radical colour changes he is paving the way for beautiful hair transformations.

    When Gitanna came to the salon looking to update her hair colour from a mixture of coppers and browns to a dramatic pearly blonde, we knew Vas was the man for the job. When you’re as passionate about colour as Vas is, it’s these types of clients that really excite you.

    Thanks to the introduction of OLAPLEX, the product taking the hairdressing world by storm, dramatic colour changes are now possible, without destroying the condition of the hair.

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    Q1: How do you start a big transformation like Gitanna’s?

    Vas: I start off with cleansing the hair to remove all the old colours, which will reveal the raw undercoat of the hair. Don’t be shocked when you come back to the basin with a colour Vivienne Westwood would think was a bit on the ‘orange’ side’; this is a vital process in achieving the colour you want.

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    Q2: Does this mean if you want to be icy blonde there will still be some warmth in the hair?

    Vas: This is where you can’t rush such a big change. The second stage was to apply back-to-back foils, covering every inch of hair but leaving the natural root. I added OLAPLEX into the mixture at this stage, to ensure we preserve the condition of the hair whilst lifting it the lightest colour possible.

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    Q3: So once the hair has lifted does that mean she’s now a platinum blonde?

    Vas: If only it was that easy! Once the foils have been rinsed I add OLAPLEX no.2 to the hair and leave it to do its magic while I select the toner. This will give Gitanna the really cool icy blonde colour that is bang on trend this season. L’Oreal Dialight is my first choice for any toning. Once the toner had been rinsed out I opted for Kerastase Bain Force Architect to shampoo and Ciment Anti-Usure as a conditioner as this system replaces the protein in the hair that may have been stripped in the lightening process.

    Q4: Won’t the hair feel dry and brittle after so much lightening?

    Vas: As stylists, this used to be our biggest fear when clients wanted such dramatic changes, however with the introduction of OLAPLEX and with good after care products this isn’t an issue anymore. It’s important to replace both moisture and protein after a big colour change so when drying the hair I used Kerastase Nectar Thermique to give it a real moisture boost.

    Q5: What about after care?

     Vas: There’s a reason it’s called ‘Platinum Blonde’…being such a high maintenance colour can be pricey. Always make sure you use good quality products and would definitely recommend a purple shampoo like L’Oreal Shine blonde to keep it from going brassy. Ensuring your roots are touched up will help keep the cost down; as less root means less product, time and money.

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    The L’Oreal colour specialist degree is the industry benchmark for hair colouring and delves into the science and technology behind hair colouring. Giving stylists the knowledge to achieve the desired results with greater colour accuracy and maintain the hair healthy condition.

    To book in your next colour with Vas, contact the salon bit.ly/SKLcontact

    Vas Executive Stylist