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    L’Oreal Colour Trophy 2019

    Posted in Vas Blogs by

    The Race for the coveted cup begins…

    Let’s rewind back to 2016, the first time I entered the L’Oreal Colour Trophy with Sara Bergantini under the mentorship of salon owner Sinead Johnson. I admit I did not know much about the Colour Trophy or what it entailed in terms of kudos in the industry and sheer amount of work and dedication to not only represent ourselves as colourists and stylists but also as a salon aesthetic. We went on to win the competition with a denim blue bob. Little did I know how important this would be, not only in my own career but as a creative. Our beautiful model Natasha Underwood embodied everything we felt represented the modern London woman, the colour; a bold, strong statement with an expertly cut bob by Sara to make the look unconventional yet timeless. Gladiator heels were added to the Maje umbrella dress to indicate a fierce, industrial warrior going into battle on the National hairdressing stage of L’Oreal.

    L'Oreal Colour Trophy Grand Final 2016, comm by Sophie Knight

    Now, here we are again. Three years on and with a new challenge ahead of us. How has fashion evolved? How has our interpretation of the London woman evolved? And how do we create yet another iconic look that embodies the aesthetic and ideals of Sinead Kelly London as a salon? Myself and Sinead go into battle again, armed with a new warrior; new in terms of style but recognisable in terms of bringing out our finest muse; Natasha. As we have evolved, so has our model, embodying a new representation of style. The challenge is great but one I and Sinead fervently take on. Both of us complete perfectionists to the point of obsessive. So where do we start?

    Colour Trophy isn’t simply a hair competition. L’Oreal Colour Trophy is the longest running live hairdressing competition and has also evolved in its 64 years from only 300 attendees in 1954 to thousands of the industry’s greatest talents. This is serious business in the world of hairdressing and the cup is greatly coveted.

    In terms of colour, it was brought to my attention by one of my best friends Emer (who also trained as a hairdresser originally) that mustard hair was an exciting new trend hitting social media. It certainly caught my attention yet something was lacking. As beautiful a colour as it can be…mustard to me represents something matte, dense and simplistic. I wanted to take this concept of mustard hair and elevate it. Create a colour not yet seen in a single tube. I didn’t want it ‘yellow’ or ‘orange’; I wanted something luxurious, beautiful, and complex. Something that also embodied the ideals of L’Oreal and its preference for shiny, beautiful hair. Then it hit me, Sienna. Sienna represents a colour which is classic in its use but multi-faceted and luxuriant. But how do you make it?

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    After several failed attempts on multiple swatches, like some mad scientist, my thoughts go to my sister Elizabeth Mikellides, a master of fine art with a wealth of education behind her with a Masters from the Slade School of Art under her belt and a creative analytical thought process. Surely if I follow the laws of fine art painting I can adapt those to the laws of hair colour? I got straight on the phone to her. This is when it clicked, a trichological eureka moment. Elizabeth explained to me that Sienna is translucent, whereas yellow ochre (a colour similar to mustard) is opaque. There are various tones in Sienna: orange, yellow, blue. Tones that contradict each other on the colour wheel but when layered on top of each other and kept translucent can create a stunning colour with multiple reflects.

    I won’t bore you with the exact measurements of each tone but it was armed with this information that I created our final colour. We had our colour but now we needed our ‘look’. What does our muse represent? How is this relevant for today’s woman?

    There is a mutual respect between myself and Sinead. We work well together and hold no punches. We are honest about what we think from the outset and it is with this that our most achieved looks are created. Every length and style of hair was considered. Long, short, sharp, straight, curly. With Sinead as the stylist and with a penchant for giving a woman the most complimentary length and style it was decided that a long sharp bob was the canvas to our colour, the style a meticulously symmetrical yet elegant soft wave. A true representation of the 2019 woman; strong and bold yet soft and with a French classic twist (it is L’Oreal after all).

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    A contemporary yet chic look, I would describe the colour as a rich and glossy Sienna, multi-faceted and complex in its composition, the style; a soft yet perfectly symmetrical waved sharp long-bob. It is a combination of contradictory messages, challenging the expectation of femininity. Not sticking to current trends, it was our goal to produce a look with our own interpretation of the 2019 London woman, resilient yet feminine, gentle, earthy and natural. Recognition of what is going on culturally with climate change and ethical obligations to preserving our environment.

    This was further represented by our beautiful burnt orange dress by Self Portrait, with its classic 1940s cut but modern high neckline and the fierce Zara ankle sock boot with a killer heel and beaded flower brooches to add softness and pay homage to classic ideals of femininity. The make-up was executed by Cristiana Maxim, the same make-up artist who worked her magic on 2016’s final look. A fresh, dewy complexion with freckles and muted nude lip, complemented by a stronger brow and Natasha’s hazel eyes. The colour palette; from the hair to the make-up to the clothing all marries together to create a fluid, earthy interpretation of the London woman with a nod to French style and class.

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    Off we send our Amazonian beauty into battle, having already beaten hundreds of salons nationwide to get to the highly anticipated final. A glitzy affair in Battersea, where we again compete to lift that sought after trophy. This time a little wiser and happy in the knowledge that win or lose, we have yet again represented ourselves and the salon as a force to be reckoned with. Even more importantly, I and Sinead are content in our ability as colourist and stylist and thrilled to showcase our collaborative work as Natasha sashays down that catwalk once more. And that truly is triumph enough. 

    The L’Oreal Colour Trophy final is on 3rd June 2019

    How to create a Dutch milk braid

    Braids are the ultimate look to sport at a festival. Refreshingly low-maintenance, braids ooze boho chic and look great on all hair types. If you’re tired of always resorting to the tried and tested plait, try a Dutch milk braid, a cute way to keep hair under control.

    Follow our simple steps:

    1. Create a parting from ear to ear over the top of your head and clip the rest of the hair below it back.

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    1. Starting on one end, divide the hair into three strands. Cross the two outer strands into the centre picking up new stands of hair as you go, much like a sideways French braid. Continue doing this until you reach the other ear.

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    1. Once the hair is plaited to the end take two grips and attach the hair behind the ear firmly in place.

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    1. Curl the rest of the hair using tongs to create glamorous beach waves.IMG-20160511-WA0008IMG-20160511-WA0007

    How to create French braids with a fishtail plait

    With summer on the doorstep it’s time to find an up do that will keep you feeling cool and looking hot! This braid is a perfect way to pull your hair back while maintaining a classy and elegant look to match any summer occasion, from a quiet family BBQ to a weekend music festival.

    Here is our step-by-step guide to achieve a gorgeous French braid with fishtail plaits:

    1. Divide the hair into two sections with a centre parting from the forehead down to the nape of the neck. Clip away one side of the hair to ensure you have a clean section to work with.

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    1. Start with a section at the front of the hair and divide into three distinct strands. Cross the two outer strands into the centre picking up new stands of hair as you go.

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    1. Work this down the back of the head until the hair is fully plaited, having picked up all the hair from that half-section.

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    1. To turn the ends into a fishtail plait, split the remaining hair into two sections. Separate a half-inch strand of hair from the outside of the left section and without twisting the strand, pull this piece across the top of the left section over to the right section. Repeat from the right side of the ponytail. Continue these steps until just the ends are left.

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    1. Use small see-through bands leaving the ends out and, voila! Gorgeous braids!

    Hair contouring: The individually-tailored beauty trend

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    First there was face contouring, made famous by the one and only Kim Kardashian, where darker and lighter shades of make up are applied to create shape and accent specific facial features. Then hair contouring followed and hair stylists never looked back.

    The secret to hair contouring is  identifying face shape. A professional hair stylist will do this for you during a consultation, as well as discussing what features you wish to accentuate. But here’s our guide to the different shapes if you’re looking in the mirror at home:

    Round face: The length and width of your face are about the same. Usually characterised by a shorter forehead and chin with a rounded jawline.

    Emma Stone and Cameron Diaz have classic round face shapes

    Square face: The length, width and jawline are just about equal in size. Characteristics are similar to those of the round face, with a sharper jawline.

    Angelina Jolie and Keira Knightley both have square face shapes

    Rectangular face: This face shape is longer than it is wide but with a more defined angular jawline and a broader forehead.

    Kristen Stewart has a classic rectangular face shape

    Oblong face: Your face is noticeably longer than wide, with a broad forehead, cheekbones and jaw line. The shape will roughly resemble a rectangle with softer corners.

    Cara Delevigne has a classic oblong face shape

     Heart shape: The face is defined by a wider forehead and a narrow pointed chin, similar in shape to an inverted triangle.

    Scarlett Johansson and Reese Witherspoon both have heart shaped faces

     Oval shape: Your face will resemble an egg shape. This is often considered the hourglass of face-shapes and is desirable due to its versatility.

     Beyoncé is well-known for her oval face shape

     Once you know your face shape, the detailed placement of colour and choice of complementary tones can work together to instantly make your face seem more defined and your favourite features emphasised. For example, for a round face it is common to strobe with light colour at the front and add darker colour to the back to soften the features.

    Contouring is fairly low maintenance and regrowth is much more manageable than block colour.

    All the stylists and colourists at Sinéad Kelly London are trained in hair contouring and know all the secrets to creating the perfect, personalised look. Ask them to show you in your next appointment: bit.ly/SKLcontact

    Spring trends in hair and beauty

    Spring

    Pack away your scarf and gloves, it’s time to make the long-awaited transition into spring.

    Spring is often about new beginnings and fresh trends and it’s no different in the world of hair and beauty. But it’s not all curls and flower garlands.

    Here are some of our favourite spring trends to kick start the season.


    1. Hair accessories

    Tiaras have been appearing all over the catwalk. And although they add instant sparkle and glamour to your look, wearing a crown to work may be a little over the top. Ornate headbands or pretty barrette clips are a casual, office-friendly alternative to stay on trend.

    For those of you feeling a little more ambitious, gold thread woven into a soft up do creates a romantic, feminine look and is inspired by Alberta Ferretti during New York Fashion Week.

    1. High pony

    Super-smooth sleek hair is back with a vengeance in the form of the high ponytail. Also known as the facelift ponytail, both Balmain and Chanel showcased this look on the 2016 catwalk. Minimal make up and a deep red lipstick make for a fashion-forward spring look, while perfectly straight glossy locks divert from the soft-waves often seen in springtime. This style adds height and should be worn with confidence.

    3. Denim Hair

    This is a real thing and girls with longer locks are getting involved en masse this season. With a ranging scale of blues, usually from lighter in the root to darker at the tips, this hair colour trend is intended to match everyone’s favourite jean material. Watch out for it.

    1. Au Naturale

    Barely-there make up is here to stay and is a look worth embracing now the weather is (hopefully) getting warmer. Use a concealer to disguise any blemishes and dark under-eye areas, followed by a tinted moisturiser to even out your complexion. Choose a warm, cream blush for a subtle flush and use a muted, brownish tint to enhance the eyes’ natural contours. Finally, a tinted lip balm will give your lips a dewy, supple effect. Combine with natural waves or braids to complete the natural look while staying on trend

    5. Striking Blue

    Directly contradicting the natural make up trend, blue eye shadow is very much en vogue. Memories of unsuccessfully experimenting with mum’s make up in the 90s should not put you off. A splash of colour is guaranteed to instantly update your look. Keep the rest of your make up subtle and muted for a truly modern effect.

    Our guide to Christmas Party Hair 2015

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    The Christmas festivities kicked off early this year, with houses trimmed in November and shops selling out of gifts before you can say the words Black Friday.

    Starting early isn’t all bad; it gives us more time to pick out our outfits for the Christmas Party and decide how we’re going to wear our hair.

    If you’re looking for a little inspiration, here’s the Sinéad Kelly London guide to the top 5 party styles of 2015

    1. The simple chignon

    A classic look for a classy evening. Partnered with a drop-waist dress and heeled boots this simple style is simply stunning.

     

    Credit: pophaircuts

    Credit: pophaircuts

    1. The mermaid wave

    Perfect for those with long hair looking to create a glam, red carpet look. The mermaid curls are well loved by celebrities including Amanda Seyfried and Naomi Harris and it’s not hard to see why. Dare to wear your curls with a low V cut dress.

    Credit: Bloglovin

    Credit: Bloglovin

    1. The plaited bun

    Sophisticated chic for those evenings filled with fizz and fancy canapés. Choose a thick or thin plait to wrap around a tight bun for a style that will see you into the early hours. A floor length dress with diamante stud earrings will complete this look.

    Credit: Cosmopolitan

    Credit: Cosmopolitan

    1. The bushy ponytail

     Add the wow factor to your girl’s night out with the ultimate ponytail. Worn with a low back dress this volumised pony will stay in one place throughout the night, and away from your face on the dance floor.

    Credit: pophaircuts

    Credit: pophaircuts

    5. The soft plait

    This hairstyle will look effortless but will guarantee to be noticed. Use all the hair in a soft hold down the middle to complement a high-necked dress or crisp long sleeved shirt

    Credit: http://thefuturehistoryalliance.blogspot.co.uk/

    Credit: http://thefuturehistoryalliance.blogspot.co.uk/

     Get the look this December at Sinéad Kelly London in Barnes. Call to book your appointment at bit.ly/SKLcontact