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    How 90s/00s grunge, indie and rock are filtering back into 2019 fashion

    Ah, the late 90s/early 00s, an era I remember well having just celebrated my 35th birthday. It was a time when there was an influx of eager teenagers toddling off to university with a set of ideals and full of young ambition. University was more widely accessible than any other decade before it; and we we’re going to go and change the world (I studied Animation at university before entering hairdressing) with the help of the pop culture of the time.

    We had had the likes of Alanis Morisette, Muse, Oasis, Blur, Nirvana and Skunk Anansie to keep us suitably fired up and emote the angst we so enjoyed embracing. That, and according to our female inspirations we were going to verbally castrate any man that has wronged us through angry but dulcet tones. Our male counterparts were far more self indulged and allowed us to wallow comfortably in the world around us, scrutinising convention and desperately trying to set ourselves apart from the ‘norm’.

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    It wasn’t only the music we listened to but the programmes we watched on TV and film that further inspired us. Buffy the Vampire Slayer indicated girl power was rife (whilst remaining fashionably attired throughout every episode), Dawson’s Creek gave us a perception of love and was at a level of angst not even Party of 5 or My So-Called Life could compete with. It was so angst ridden we could barely understand what the characters were muttering about. And we loved it. Movies like Empire Records and pretty much anything written by Kevin Smith showed us a rebellion (albeit a sedate one) and ‘non conformist, don’t care’ attitude. But boy, did we really care what people thought of us.

    90sblog2You were defined by the genre of music you listened to, or the programmes you chose to watch and subsequently became part of that ‘tribe’. Whether you were a goth, skater, grunger, indie kid or the dreaded ‘emo’; you belonged to some sort of tribe. As humans we all want to feel like we ‘belong’ to something and this was made clear through what we wore and the hair styles we sported. It is this particular sub-genre of the 90s (the return of house music, warehouse clubbing and pill popping is a separate blog in itself and hasn’t quite filtered into fashion yet, although is certainly being executed) that is making a re-appearance in how we, in London, now style ourselves.

    Whether it is slouchy, rolled up, stone-washed jeans or ribbed over sized sweaters teamed with Doc Martens boots or Adidas trainers, 90s fashion is everywhere you look. It is in modern pop culture, a perfect example being the hilarious new Netflix series Sex Education; where it has been styled to appear set in the 90s yet has all the modern references and technology of 2019. From high street brands such as Zara and Urban Outfitters to the spring summer catwalk; with a nod to the 90s in both the Celine ready to wear collection and the Luis Vuitton ready to wear collection (which has opted for bolder prints and oversized jackets).

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    Make-up wasn’t contoured in order to create a ‘new face’ with the goal of looking like the perfect doll we now see on social media. My mind casts back to an Instagram post I recently saw of Kendall Jenner and Emily Ratajkowski for Vogue and I can safely say I struggled to identify who was who. Throw Dua Lipa into the photo and then I really would struggle on differentiating one conventional beauty from the other. Matte make-up was everywhere, slightly smudged eyeliner (thanks Alisha’s Attic) and earthy toned lipsticks to take women away from the glossy, perfect and groomed looks which could indicate too much interest in their appearance. It wasn’t only the women of the era but Placebo and My Chemical Romance introduced us men to an androgyny we gleefully embraced, smudged eyeliner connected us all. The more smudged the more angst-ridden.

    winonaAnd now to hair; being a hairdresser I should probably get around to addressing this. Young women weren’t afraid to cut off their hair to empower and represent their stance on femininity and feminism in the 90s. Winona Ryder and Natalie Imbruglia introduced us to a striking androgyny with the styles they wore proving that you can still stake claim to your femininity without conforming to long, ‘feminine’, hairstyles. It also represented a cool, relaxed vibe and hair was styled to look ‘undone’ and effortlessly nonchalant. These styles, teamed with a fringe (the shorter the fringe, the more alternative and rebellious) are more evident in fashion at the moment then since the 90s itself. Men’s hair was longer and purposefully unkempt. Where it now differs is the stark irony of having that ‘undone, slightly unkempt’ look when we are more into hair care and healthy, shiny locks then we have ever been. Amen to that!

    So although in style we might be emulating a 90s indie kid we are now washing our hair and creating the relaxed, tousled wave with the help of salt sprays and styling wands; not just leaving our natural grease to do the work. However, it does mean you can get away with hair that is nearing critical wash time with a douse of Dry Shampoo and a scarf wrapped around it in a bow (little style tip for when you want to put off washing your hair for one last day). We also contrast with the 90s when it comes to hair colour; far more natural tones are in with coffee coloured brunettes and sun-kissed golden blondes featuring heavily…we love the 90s but the 3 inch roots with over processed murky ‘crazy colour’ ends are now passé. It’s more about adopting the 90s highly emotionally sensitive, inner turmoil yet nonchalantly chilled vibe rather than looking like you walked straight out of Clueless.

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    However you choose to represent it, whether be it in hair or clothing, it is safe to say that 90s is definitely still in the air at the moment and I for one am thrilled. So thrilled I might go write a poem/song/sonnet about how society is being sucked into one giant black hole and we are all transient beings while I listen to Alanis and scribble profanities across imagery of ex boyfriends. Also, slouchy 90’s jeans are super comfortable.

     

    Love is in the hair!

    Show a little TLC to your hair this Valentine’s day with Smartbond.

    Smartbond can be used as a part of your colour service or as a stand-alone treatment which can be up kept at home using Smartbond number 3 as a weekly conditioning treatment.

    Smartbond is a hair strengthening service that protects bonds while colouring, highlighting and straightening.

    The Smartbond conditioner follows the in salon treatment to maintain the condition and strength of the hair at home for use on all hair types.

    Show your locks a little love and ask your stylist how Smartbond can help transform your hair.

    We have put together some hair inspo especially for this V. day.

    1:The Tousled Temptress

    Olivia Palermo and Chrissy Teigen are often seen sporting this beachy, relaxed wave that  embodies surfer girl next door look.

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    2: The Victoria ‘s Secret Voluminos Vamp

    Channel Lily Adridge and Candice Swanepoel and vamp up your curls to show off your wild side.

    Candice Swanepoel

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    3: Sleek & Slinky.

    Team your LBD with a sleek blowdry, think Hailey Baldwin if going for the style of the moment- the glass bob or for longer styles go for a Kim Kardashian inspired sleek look.kim-kardashian-teen-choice-awards-20141 hailey-baldwin-bob-z

    Ask your stylist for tips on achieving these looks and about our in-salon smartbond treatment to keep hair in optimum condition.

    How to create French braids with a fishtail plait

    With summer on the doorstep it’s time to find an up do that will keep you feeling cool and looking hot! This braid is a perfect way to pull your hair back while maintaining a classy and elegant look to match any summer occasion, from a quiet family BBQ to a weekend music festival.

    Here is our step-by-step guide to achieve a gorgeous French braid with fishtail plaits:

    1. Divide the hair into two sections with a centre parting from the forehead down to the nape of the neck. Clip away one side of the hair to ensure you have a clean section to work with.

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    1. Start with a section at the front of the hair and divide into three distinct strands. Cross the two outer strands into the centre picking up new stands of hair as you go.

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    1. Work this down the back of the head until the hair is fully plaited, having picked up all the hair from that half-section.

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    1. To turn the ends into a fishtail plait, split the remaining hair into two sections. Separate a half-inch strand of hair from the outside of the left section and without twisting the strand, pull this piece across the top of the left section over to the right section. Repeat from the right side of the ponytail. Continue these steps until just the ends are left.

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    1. Use small see-through bands leaving the ends out and, voila! Gorgeous braids!

    Fight the frizz

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    The change in weather and the never ending rain is a frizz-sufferers worst enemy.

    Until someone invents an umbrella that protects hair from moisture in the air as well as the rain, frizz will be a longstanding nightmare during and after a downpour.

    Hair that has suffered cuticle and protein structure damage is more prone to humidity-induced frizz. So hair that has become dry and damaged through heat and chemical treatments is not going to fare well in the rain.

    To avoid frizz creeping up when the heavens open, follow our tips to make sure your hair is full of moisture for all the right reasons.

    1. Avoid sulfate-based shampoos, which can strip hair of moisture. To help seal the cuticle, apply an intensively hydrating yet lightweight conditioner.
    1. Don’t rough dry your hair with a towel whenever it is wet. Blot dry instead, removing moisture without ruffling the cuticles.
    1. Start any style with heat protector.
    1. Blow dry until completely dry, with no remaining hint of moisture.
    1. Use anti-frizz serum and apply sparingly.
    1. Try using a spritz of hairspray as it will act as an extra barrier between your hair and the elements.
    1. Let hair cool completely before venturing outside. Alternatively, finish off your style using the cold setting on your hairdryer. This will ensure that hair cuticles lay flat, making it harder for water vapour to sneak its way in.
    1. Avoid touching your hair. As hair will already be porous from the humid surroundings, any contact with sweat and heat can push moisture into the hair shaft, raising the cuticles and encouraging frizz.
    1. If the weather forecast his looking miserable opt for an up do to reduce the chance of frizz ruining your look.

    Hair contouring: The individually-tailored beauty trend

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    First there was face contouring, made famous by the one and only Kim Kardashian, where darker and lighter shades of make up are applied to create shape and accent specific facial features. Then hair contouring followed and hair stylists never looked back.

    The secret to hair contouring is  identifying face shape. A professional hair stylist will do this for you during a consultation, as well as discussing what features you wish to accentuate. But here’s our guide to the different shapes if you’re looking in the mirror at home:

    Round face: The length and width of your face are about the same. Usually characterised by a shorter forehead and chin with a rounded jawline.

    Emma Stone and Cameron Diaz have classic round face shapes

    Square face: The length, width and jawline are just about equal in size. Characteristics are similar to those of the round face, with a sharper jawline.

    Angelina Jolie and Keira Knightley both have square face shapes

    Rectangular face: This face shape is longer than it is wide but with a more defined angular jawline and a broader forehead.

    Kristen Stewart has a classic rectangular face shape

    Oblong face: Your face is noticeably longer than wide, with a broad forehead, cheekbones and jaw line. The shape will roughly resemble a rectangle with softer corners.

    Cara Delevigne has a classic oblong face shape

     Heart shape: The face is defined by a wider forehead and a narrow pointed chin, similar in shape to an inverted triangle.

    Scarlett Johansson and Reese Witherspoon both have heart shaped faces

     Oval shape: Your face will resemble an egg shape. This is often considered the hourglass of face-shapes and is desirable due to its versatility.

     Beyoncé is well-known for her oval face shape

     Once you know your face shape, the detailed placement of colour and choice of complementary tones can work together to instantly make your face seem more defined and your favourite features emphasised. For example, for a round face it is common to strobe with light colour at the front and add darker colour to the back to soften the features.

    Contouring is fairly low maintenance and regrowth is much more manageable than block colour.

    All the stylists and colourists at Sinéad Kelly London are trained in hair contouring and know all the secrets to creating the perfect, personalised look. Ask them to show you in your next appointment: bit.ly/SKLcontact

    Sinéad Kelly partners with Garnier to provide free colour consultations

    Garnier Nutrisse

    Referred to as the ‘Gok Wan of hair’, celebrity hairdresser Sinéad Kelly is the crème de la crème of the hairdressing industry. She is an international award-winning stylist, a L’Oreal Colour Trophy London regional winner as well as the hairdresser behind a myriad of celebrities.

    Sinéad, who is Holly Willoughby’s hair colourist, will be offering free one-to-one colour consultations at selected Boots stores in partnership with Garnier Nutrisse Créme.

    Ask Sinéad about what colour she recommends for you, raise any questions about your hair type and find out tips to maintain your colour long term.

    Both consultations will take place between 12-3pm at:

    1. Boots Sedley Place (Nearest tube Bond Street or Oxford Circus) on Tuesday, 29 March and
    2. Boots Westfield (White City) on Friday 8 April. S

    See you there.

     

    March 22, 2016

    Spring trends in hair and beauty

    Spring

    Pack away your scarf and gloves, it’s time to make the long-awaited transition into spring.

    Spring is often about new beginnings and fresh trends and it’s no different in the world of hair and beauty. But it’s not all curls and flower garlands.

    Here are some of our favourite spring trends to kick start the season.


    1. Hair accessories

    Tiaras have been appearing all over the catwalk. And although they add instant sparkle and glamour to your look, wearing a crown to work may be a little over the top. Ornate headbands or pretty barrette clips are a casual, office-friendly alternative to stay on trend.

    For those of you feeling a little more ambitious, gold thread woven into a soft up do creates a romantic, feminine look and is inspired by Alberta Ferretti during New York Fashion Week.

    1. High pony

    Super-smooth sleek hair is back with a vengeance in the form of the high ponytail. Also known as the facelift ponytail, both Balmain and Chanel showcased this look on the 2016 catwalk. Minimal make up and a deep red lipstick make for a fashion-forward spring look, while perfectly straight glossy locks divert from the soft-waves often seen in springtime. This style adds height and should be worn with confidence.

    3. Denim Hair

    This is a real thing and girls with longer locks are getting involved en masse this season. With a ranging scale of blues, usually from lighter in the root to darker at the tips, this hair colour trend is intended to match everyone’s favourite jean material. Watch out for it.

    1. Au Naturale

    Barely-there make up is here to stay and is a look worth embracing now the weather is (hopefully) getting warmer. Use a concealer to disguise any blemishes and dark under-eye areas, followed by a tinted moisturiser to even out your complexion. Choose a warm, cream blush for a subtle flush and use a muted, brownish tint to enhance the eyes’ natural contours. Finally, a tinted lip balm will give your lips a dewy, supple effect. Combine with natural waves or braids to complete the natural look while staying on trend

    5. Striking Blue

    Directly contradicting the natural make up trend, blue eye shadow is very much en vogue. Memories of unsuccessfully experimenting with mum’s make up in the 90s should not put you off. A splash of colour is guaranteed to instantly update your look. Keep the rest of your make up subtle and muted for a truly modern effect.

    Your ultimate guide to winter hair care

    Winter-hair-care

    Our hair has a tough time during the winter season. With cold and wet weather conditions and heating turned up to the max, our locks have a continuous battle to stay hydrated and in great condition. Award-winning hairdresser Sinéad Kelly shares her top tips for keeping your hair in good condition, whatever the weather throws your way.

    1. Including a good quality, deep conditioning hair mask into your weekly routine will add any lost moisture back into your hair. After showering at night, towel dry your hair to get rid of excess water, apply the mask and leave it in over night.
    1. Choosing the right shampoo for your hair type is especially important during winter months, to help give your hair all the love it needs. A moisturising shampoo and conditioner is a must to lock in the moisture that is sucked out by harsh central heating and cold winds. At Sinéad Kelly London we use Kerastase hair care products, which can be tailored to your specific hair type, whether that’s fine, greasy or dry. Ask a member of the team for the right one for you.
    1. Hair colour is at its best when the hair is in its best condition. So washing frequently in winter, which we do more often than in summer, can cause colour to fade quicker. Where possible aim to only wash your hair every few days. If you need to wash it more, turn down the heat slightly so you aren’t washing it in boiling water, which can also affect the rate at which the colour may fade.
    1. If your hair grows quickly, so will your dead and split ends. Book in for a regular trim to help keep hair in best possible condition.
    1. Many of us turn to our hairdryers and straighteners more often in winter, after being exposed to wet conditions or because we wear our hair down more frequently. To reduce the risk of drying your hair out unnecessarily, aim to spend more time and effort on your blow dry so you aren’t as reliant on your straighteners. Read my tips for the perfect 10-minute blow dry.

    To book your appointment at Sinéad Kelly London visit
    bit.ly/SKLcontact

    Hair tips to see you through the big day

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    IMG-20151203-WA0079Christmas comes but once a year, and somehow between herding over excited children, getting the turkey in the oven and topping up a sea of empty glasses you need to look fabulous in thousands of obligatory family photos.

    But don’t worry, we’re here to help with our top tips to keep your hair looking perfect through the day and into the night, so you have one less thing to worry about this year.

     It all starts on Christmas Eve

    Once you’ve busied the children and laid out Santa’s mince pie, it’s time to turn attention to you. Tomorrow will be constant Christmas cheer, starting with the little ones up before dawn, and the chance of grabbing 20 minutes to create the perfect hairstyle is unlikely.

    Volume and shine

    If your hair is prone to fall flat take action by applying a little mousse to the roots after towel drying. If your hair is dry and damaged, a little serum at the ends will reduce appearance of splits and boost shine.

    Blowdry

    The number one rule for a perfect blowdry is to make sure hair is bone dry before you finish. Any residual moisture will just revert hair to the flat or frizzy state you’ve worked so hard to avoid. For best results blowdry your hair upside down using a diffuser – this makes the most of the natural body of your hair.

    Prepare the hair

    Spritz your hair all over, and underneath, with a lightweight setting spray or silicone based hairspray. Don’t be tempted to skip this step as although your hair may be lovely and silky to touch now, any style you put in it will be long gone by morning.

    Style

    The hottest look this season is for glamorous tumbling waves; flattering, sophisticated and forgiving on any colour.

    Start by sectioning you hair with big clips. For the best finish use ceramic or tourmaline curling tongs (which minimise damage and give a more consistent heat) to curl the entire length of the hair away from the face.

    When you’ve finished either run your fingers through the curls to break them up slightly or turn upside down and give hair a good shake for smaller curls and fuller volume. Give hair a final spritz of setting spray or hairspray and scrunch curls with your hands.

    Time for bed

    Before you go to sleep pull up hair into big loose swirls and secure with bobby pins. Then pop on a hair net before turning out the light.

    The Big Day

    Christmas morning starts early. Whip off the hair net and tease out the pins letting curls fall naturally, you can give it a final spray and very soft sweep with a natural bristle brush to give high shine. If at any point in the day you feel curls are falling, flip upside down, spritz and scrunch gently. Now you can get on with the more important things, like presents!

    Merry Christmas.

    Last Christmas appointments available at Sinéad Kelly London. Call to book your appointment at bit.ly/SKLcontact

    Our guide to Christmas Party Hair 2015

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    The Christmas festivities kicked off early this year, with houses trimmed in November and shops selling out of gifts before you can say the words Black Friday.

    Starting early isn’t all bad; it gives us more time to pick out our outfits for the Christmas Party and decide how we’re going to wear our hair.

    If you’re looking for a little inspiration, here’s the Sinéad Kelly London guide to the top 5 party styles of 2015

    1. The simple chignon

    A classic look for a classy evening. Partnered with a drop-waist dress and heeled boots this simple style is simply stunning.

     

    Credit: pophaircuts

    Credit: pophaircuts

    1. The mermaid wave

    Perfect for those with long hair looking to create a glam, red carpet look. The mermaid curls are well loved by celebrities including Amanda Seyfried and Naomi Harris and it’s not hard to see why. Dare to wear your curls with a low V cut dress.

    Credit: Bloglovin

    Credit: Bloglovin

    1. The plaited bun

    Sophisticated chic for those evenings filled with fizz and fancy canapés. Choose a thick or thin plait to wrap around a tight bun for a style that will see you into the early hours. A floor length dress with diamante stud earrings will complete this look.

    Credit: Cosmopolitan

    Credit: Cosmopolitan

    1. The bushy ponytail

     Add the wow factor to your girl’s night out with the ultimate ponytail. Worn with a low back dress this volumised pony will stay in one place throughout the night, and away from your face on the dance floor.

    Credit: pophaircuts

    Credit: pophaircuts

    5. The soft plait

    This hairstyle will look effortless but will guarantee to be noticed. Use all the hair in a soft hold down the middle to complement a high-necked dress or crisp long sleeved shirt

    Credit: http://thefuturehistoryalliance.blogspot.co.uk/

    Credit: http://thefuturehistoryalliance.blogspot.co.uk/

     Get the look this December at Sinéad Kelly London in Barnes. Call to book your appointment at bit.ly/SKLcontact