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    You Oughta Know

    Posted in Vas Blogs by

    How 90s/00s grunge, indie and rock are filtering back into 2019 fashion

    Ah, the late 90s/early 00s, an era I remember well having just celebrated my 35th birthday. It was a time when there was an influx of eager teenagers toddling off to university with a set of ideals and full of young ambition. University was more widely accessible than any other decade before it; and we we’re going to go and change the world (I studied Animation at university before entering hairdressing) with the help of the pop culture of the time.

    We had had the likes of Alanis Morisette, Muse, Oasis, Blur, Nirvana and Skunk Anansie to keep us suitably fired up and emote the angst we so enjoyed embracing. That, and according to our female inspirations we were going to verbally castrate any man that has wronged us through angry but dulcet tones. Our male counterparts were far more self indulged and allowed us to wallow comfortably in the world around us, scrutinising convention and desperately trying to set ourselves apart from the ‘norm’.

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    It wasn’t only the music we listened to but the programmes we watched on TV and film that further inspired us. Buffy the Vampire Slayer indicated girl power was rife (whilst remaining fashionably attired throughout every episode), Dawson’s Creek gave us a perception of love and was at a level of angst not even Party of 5 or My So-Called Life could compete with. It was so angst ridden we could barely understand what the characters were muttering about. And we loved it. Movies like Empire Records and pretty much anything written by Kevin Smith showed us a rebellion (albeit a sedate one) and ‘non conformist, don’t care’ attitude. But boy, did we really care what people thought of us.

    90sblog2You were defined by the genre of music you listened to, or the programmes you chose to watch and subsequently became part of that ‘tribe’. Whether you were a goth, skater, grunger, indie kid or the dreaded ‘emo’; you belonged to some sort of tribe. As humans we all want to feel like we ‘belong’ to something and this was made clear through what we wore and the hair styles we sported. It is this particular sub-genre of the 90s (the return of house music, warehouse clubbing and pill popping is a separate blog in itself and hasn’t quite filtered into fashion yet, although is certainly being executed) that is making a re-appearance in how we, in London, now style ourselves.

    Whether it is slouchy, rolled up, stone-washed jeans or ribbed over sized sweaters teamed with Doc Martens boots or Adidas trainers, 90s fashion is everywhere you look. It is in modern pop culture, a perfect example being the hilarious new Netflix series Sex Education; where it has been styled to appear set in the 90s yet has all the modern references and technology of 2019. From high street brands such as Zara and Urban Outfitters to the spring summer catwalk; with a nod to the 90s in both the Celine ready to wear collection and the Luis Vuitton ready to wear collection (which has opted for bolder prints and oversized jackets).

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    Make-up wasn’t contoured in order to create a ‘new face’ with the goal of looking like the perfect doll we now see on social media. My mind casts back to an Instagram post I recently saw of Kendall Jenner and Emily Ratajkowski for Vogue and I can safely say I struggled to identify who was who. Throw Dua Lipa into the photo and then I really would struggle on differentiating one conventional beauty from the other. Matte make-up was everywhere, slightly smudged eyeliner (thanks Alisha’s Attic) and earthy toned lipsticks to take women away from the glossy, perfect and groomed looks which could indicate too much interest in their appearance. It wasn’t only the women of the era but Placebo and My Chemical Romance introduced us men to an androgyny we gleefully embraced, smudged eyeliner connected us all. The more smudged the more angst-ridden.

    winonaAnd now to hair; being a hairdresser I should probably get around to addressing this. Young women weren’t afraid to cut off their hair to empower and represent their stance on femininity and feminism in the 90s. Winona Ryder and Natalie Imbruglia introduced us to a striking androgyny with the styles they wore proving that you can still stake claim to your femininity without conforming to long, ‘feminine’, hairstyles. It also represented a cool, relaxed vibe and hair was styled to look ‘undone’ and effortlessly nonchalant. These styles, teamed with a fringe (the shorter the fringe, the more alternative and rebellious) are more evident in fashion at the moment then since the 90s itself. Men’s hair was longer and purposefully unkempt. Where it now differs is the stark irony of having that ‘undone, slightly unkempt’ look when we are more into hair care and healthy, shiny locks then we have ever been. Amen to that!

    So although in style we might be emulating a 90s indie kid we are now washing our hair and creating the relaxed, tousled wave with the help of salt sprays and styling wands; not just leaving our natural grease to do the work. However, it does mean you can get away with hair that is nearing critical wash time with a douse of Dry Shampoo and a scarf wrapped around it in a bow (little style tip for when you want to put off washing your hair for one last day). We also contrast with the 90s when it comes to hair colour; far more natural tones are in with coffee coloured brunettes and sun-kissed golden blondes featuring heavily…we love the 90s but the 3 inch roots with over processed murky ‘crazy colour’ ends are now passé. It’s more about adopting the 90s highly emotionally sensitive, inner turmoil yet nonchalantly chilled vibe rather than looking like you walked straight out of Clueless.

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    However you choose to represent it, whether be it in hair or clothing, it is safe to say that 90s is definitely still in the air at the moment and I for one am thrilled. So thrilled I might go write a poem/song/sonnet about how society is being sucked into one giant black hole and we are all transient beings while I listen to Alanis and scribble profanities across imagery of ex boyfriends. Also, slouchy 90’s jeans are super comfortable.

     

    Introducing A New Baby And A New Consultation Service

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    We have some happy news to share – Sinéad has given birth to a gorgeous baby boy. You can see the adorable new arrival, named Huxley, in the photo above.

    And as we know everyone likes looking at baby photos, here’s another picture of Huxley with his older brother, Tyler. Aren’t they adorable?

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    So what does that mean for the Sinéad Kelly London salon? It’s all positive news, don’t worry! Sinéad will now be available to advise you on hair makeovers and suggest new styles over the phone or by email from 1 September. If you need a change and don’t know quite what that is or if you’re unsure about a look and want an honest opinion about whether or not it will suit you, then you can book in with the boss herself.

    You’ll get one-on-one time to pick her brains about hair. It’s not every day that you get access to the owner of a salon and at other salons you have to pay through the nose for it, but there is no charge for this service.

    Are you intrigued? Let’s have a closer look at what the phone / email consultation  service is and the benefits to using it:

    WHAT IS IT?

    Simply email a recent photo to Sinéad, and she  will spend time researching styles that will suit you and consider cut and colour.

    She will take into consideration your face shape, current colour and how it will adapt to your lifestyle. You can do it from the comfort of your home at a time to suit you and sit back and relax while Sinéad does all the work – all you have to do is pick your favourite look

    Even better news is that it won’t cost you anything.  Tell the salon what you need in terms of cut and colour, pay a 30% deposit for that appointment and they’ll put you in touch with Sinéad. She’ll advise you which one of her team is best suited to make your vision come to life.

    HOW TO BOOK?

    Phone the salon on 020 8392 2444 or email info@sineadkellylondon.com and tell them what you’d like to do with your hair.

    BENEFITS?

    1)  Time – Most people spend time thinking about what they’re going to have done before booking a hair cut. You might flick through a few magazines, you might scroll through the side bar of Mail Online, and you might Google the sort of style that you like. But where does it end? You could spend hours searching for hair styles and find it difficult to decide which one to go for. Your decision has serious consequences as you have to walk around with it for weeks, so it isn’t something to be taken lightly.

    However, Sinéad will do all the work for you, leaving you time to tackle the other things on your To Do list.

    2) Confidence – When you’re making a decision, you need advice from the professionals and Sinéad is an expert when it comes to hair. She has been in the hairdressing industry for over 19 years, winning many prestigious awards along the way.

    In 2016, the salon won the L’Oreal colour Trophy London heats and the overall competition, after reaching the finals in previous years. You can rest assured that Sinéad will give you advice drawn from years of award winning work.

    Also, celebrities like Holly Willoughby trust Sinéad with their hair and their hair is part of their livelihood as you can’t have bad hair on TV.  Sinead knows how to work under pressure and deliver results.

    3) Comfort – You  don’t need to plough through lots of magazines or stress out over Google. The only thing you need to do is send Sinéad one photo. You can do it from the comfort of your own home, sit back and pour yourself a drink while Sinead does the work and then sends you some suitable styles or talks you through it on the phone. How easy is that?

    And just in case you need any more evidence that Sinéad knows her stuff when it comes to hair, just check out this photo of how she left the hospital after giving birth:

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    She achieved this look by braiding her hair just before she went into hospital, following the same technique we showed you in our Festival Hair blog post. After a couple of days in braids, she shook it out to look every inch the yummy mummy when she took her baby home. Beautiful!

     

    To book in for an expert consultation with Sinéad, call the salon on 020 8392 2444

    August 21, 2016

    Meet the Sinéad Kelly team

    Posted in Sinead Kelly London by
    Sinead Kelly Team

    We’re famous for our colour and style transformations and as we welcome two new, extremely talented members to our already wonderful Sinéad Kelly London team it’s time you met the award-winning experts behind some of South London’s best hairstyles.

    Sara

    Sara, our resident London Fashion Week stylist, qualified under Sinéad’s training at just 17. Showing natural talent and flare, Sara’s haircutting skills are outstanding and her sought after up styling, make Sara our go-to girl for wedding hair.

     Ellie

    Ellie is now a fully qualified stylist under the training of Sinéad and Natasha. She has an abundance of natural talent and the eye for the latest styles and trends.

    Sarah

    New to the team, Sarah is a highly skilled colour and styling specialist with over 10 years experience in the industry. Her A-Z product knowledge is exceptional, giving the valuable advice on treatments and styles for each of her clients.

    Vas

    Our most recent addition to the team is Vas, a qualified L’Oreal Colour Specialist consultant. Having worked alongside the likes of Beverley Corbella in Selfridges, Vas is paving the way in beautiful colour transformations. From the loudest reds to the brightest blondes, Vas has the expert eye to advise your next colour change.

    Natasha

    Our award-winning executive stylist Natasha has a host of celebrity clients on her books. Working with Sinéad from when the salon first opened, Natasha has previously won the L’Oreal Colour Trophy and is well-known for her first-class consultations. Technically, Natasha’s hair colouring and styling skills are unmatched, with clients from all over London travelling miles for an appointment.

    Sinéad Kelly Johnson

    Founder of The Sinéad Kelly Salon, Sinéad has been working in the industry for over 18 years, scooping numerous awards and recently becoming a L’Oreal Paris European consultant. After graduating in 2003 with a degree in colour, Sinéad has worked on numerous national campaigns and hasn’t seen the end of her waiting list since. Her clients include the likes of ITV’s Holly Willoughby, the face of Garnier Nutrisse Pearly Blondes.

    Whether you’re looking for a total refresh, a style update or a colour transformation, book a consultation and let the expert Sinéad Kelly London colourists and stylists revamp your look.