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    Step into Spring with Smartbond

    Sinèad Kelly London are excited to present Smartbond as part of our hair treatment repertoire. We have been using it for a few months now and as you can see from the images of some of our clients, the results are something to write about. Whether you opt for going brighter as the months get warmer or go for the luxe, golden blondes and rich, velvety brunettes that are set to be the hair colour trend this Spring/Summer, Smartbond is the treatment for you. smartbond

    Smartbond is a two-part, in-salon treatment that protects and strengthens hair during the colouring and/or lightening process, and brightens and softens dyed hair over time. Smartbond is a new generation bond strengthening system that has been specifically formulated to work in synergy with the L’Oreal prelightener and colour products. This is what sets it apart from other bonding treatments out there on the market. It is a two-step process which allows your colourist to protect the hair and prevent damage during your technical service here at Sinead Kelly London. Smartbond is added to your colour when mixed and applied as normal. This colour is processed for the usual time. When the colour is ready to come off the hair is rinsed without shampoo and towel dried. Smartbond is applied as a pre-shampoo all over and left on for 10 minutes. This is then rinsed and shampoo and conditioner is applied as normal.


    Even better news, there is also a Smartbond take-home product that can be used weekly to ensure your locks are looked after in between appointments. Great news for both you as a client and us as stylists, it means we can now have less limitations when deciding on going brighter as the weather gets warmer. Ask your stylist, on your next visit, for more information and start your journey to healthier, shinier hair.

                                                          logo SKL

    February 26, 2019

    Meet Executive Stylist Sara Bergantini


    For the past few months, we’ve introduced you to members of the Sinéad Kelly London team and it’s now Sara’s turn to step into the limelight.

    She’s the L’Oreal Colour Trophy 2016 UK and London winner and then picked up an award for Young Talent at the World L’Oreal Colour Trophy.



    Not only are her haircutting and colouring skills exceptional but her advice is much sought after. She is up to date with the latest trends and a keen fashionista so you can trust that she knows the answer to your questions about which length and style would suit you best.

    Also, if you’re looking for an up-do then Sara’s your girl. For all special occasions, she can work with you to get you red carpet ready.

    Here, she reveals her career highlights and gives us her unique insight into hair trends and haircare advice.


    Q: First of all, tell us about the L’Oreal colour trophy – how did you come up with the winning look?

    A: Me and Vas both came up with the winning look. We wanted a bespoke, dramatic denim blue colour with a classic blunt cut. It was something that L’Oreal had never seen before and that’s why it won.



    Q: On the day itself, how did you stay calm under pressure?

    A: I don’t think you ever stay calm, to be honest. It’s how you deal with the pressure and get over it that matters. I remember crying my eyes out in the morning as I wanted it so bad! But once I got the tears out the way it made me much more focused and determined!


    Q: What are your tips for how to keep hair healthy when colouring it?

    A: I would recommend to make the most of the treatments we have in our salon like Kerastase fusion dose. Then, once you’re at home you should keep it hydrated by using a hair mask that you leave on once a week.



    Q: Do certain skin types suit certain hair colours?

    A: Yes I believe that cool tones and warm tones always depend on skin tones. Sometimes skin tone changes when you get older so you need to find something that suits your complexion. If you come into the salon, I can assess it and we can work out what will look great on you.


    Q: How can someone ensure their colour stays vibrant for as long as possible?

    A: If you are going for the likes of red, brunette colours on your hair you will need to get it topped up every 6-8 weeks to keep the vibrancy of the tone! If you are blonde then treatments are the key to keep it looking shiny – eg hair masks and Olaplex.


    Q: If someone leads a busy lifestyle and goes to the gym a lot, is there a way they can keep their hair fresh without having to wash it daily?

    A:  I love dry shampoo. You don’t need to wash your hair every day as hair is supposed to produce natural oils.



    Q: What hair trends are you excited to see in 2019?

    A:  The next hair trend this year I think will be short haircuts. I think people will embrace the pixie cut more and try more dramatic looks.


    Q: What looks have you done recently that you’re proud of?

    You can see my work on the @SineadKellyLdn Instagram account. The ones credited to @sarabergantini are mine, including:









    Q: Where do you find your inspiration?

    A:  I find my inspiration from social media and from fashion shows and from hair exhibitions. I am organising a trip for the Sinéad Kelly London team to see the Dior exhibition at the V&A, which will hopefully make us feel creative.


    Q: What are your goals for 2019?

    A: I would like to do the L’Oreal colour trophy again this year.  I would also like to do a photo shoot for my own collection.

    So now you now what Sara can do! If you fancy booking in to see her in person, please call the salon on 020 8392 2444. You could also follow @SaraBergantini on Instagram as well as @sineadkellyldn

    February 15, 2019

    Love is in the hair!

    Show a little TLC to your hair this Valentine’s day with Smartbond.

    Smartbond can be used as a part of your colour service or as a stand-alone treatment which can be up kept at home using Smartbond number 3 as a weekly conditioning treatment.

    Smartbond is a hair strengthening service that protects bonds while colouring, highlighting and straightening.

    The Smartbond conditioner follows the in salon treatment to maintain the condition and strength of the hair at home for use on all hair types.

    Show your locks a little love and ask your stylist how Smartbond can help transform your hair.

    We have put together some hair inspo especially for this V. day.

    1:The Tousled Temptress

    Olivia Palermo and Chrissy Teigen are often seen sporting this beachy, relaxed wave that  embodies surfer girl next door look.

    chrissy-teigen-gettyimages-1066738206 ca23e2f91aa2b0e3f904e26fc5b1b8ac

    2: The Victoria ‘s Secret Voluminos Vamp

    Channel Lily Adridge and Candice Swanepoel and vamp up your curls to show off your wild side.

    Candice Swanepoel


    3: Sleek & Slinky.

    Team your LBD with a sleek blowdry, think Hailey Baldwin if going for the style of the moment- the glass bob or for longer styles go for a Kim Kardashian inspired sleek hailey-baldwin-bob-z

    Ask your stylist for tips on achieving these looks and about our in-salon smartbond treatment to keep hair in optimum condition.

    Meet Executive Stylist Vas Mikellides



    We’ve introduced some of the Sinéad Kelly London ladies through our Q&As with Azzurra and Gitanna and now it’s time to get to know our man of the salon, Vas.

    You may have noticed him during your visit because not only does he make his clients look gorgeous and effortlessly glam, he’s very good at listening. After a few hours with Vas, everyone looks and feels better!

    Drawing is another of his talents and he’s a trained illustrator. This helps him greatly with his balayage, he paints on colour with the skill of an artist. He’s also able to visualise the overall look so he can intuitively see how to make a client look their best.  It worked especially well when his design led Sinéad Kelly London to the UK L’Oreal Colour Trophy win. Out of all the thousands of salons in the country, nobody has the vision like our Vas.






    In this Q&A, he shares some of his hair knowledge to explain how we can all be happier with our locks this year and reveals some of his career highlights. Let’s get started!

    Q: What hair trends are you excited to see in 2019?

    Super shiny, luxe glass hair is going to be the biggest trend in 2019 and as a colourist, the healthier and shinier the hair, the more beautiful the colour reflects. Platinum blonde and bleached hair is losing its lustre and women are yearning for glossy, luxe locks.

    Instagram: @vasmikellides

    Instagram: @vasmikellides


    Q: If someone wanted to start a new year with a hair makeover, what would you advise them before they did it?

    When researching possible looks, ensure you find imagery with hair that appears similar in thickness and texture to your own. There is no use looking at images of heavy, thick styles when your own hair is finer or vice versa. Also, think of maintenance, expense and keeping up the overall look.


    Q: Are they any ways that people can change their look without having a drastic cut or colour?

    Experiment with styling, so if you normally wear your hair straight try curling it or a soft wave. Don’t be afraid to play and mix up your look, we often full into ‘safety looks’ and not changing up our style.


    Q: Do you have any tips for how to make a blow dry last longer?

    The classic is a silk pillow, it wont pull on the hair like cotton can, making your blow dry last. If you really want to protect your style and give it longevity a hair net always helps. You might look like Nora Batty as you sleep but the old school techniques work the best.


    Q: What’s the best way to fight frizz in the winter months?

    Spending just a little more time when styling hair in the morning and sealing the ends of the cuticle when blow drying will help prevent frizz. However, there are also some fantastic serums available too that aren’t too heavy, I would recommend either L’Oreal Mythic Oil for finer hair and Kerastase Elixir Ultime for thicker hair.



    Q: You’ve had a long and successful career. What have been some of your highlights?

    Winning the L’Oreal Colour Trophy alongside Sara and Sinéad was a huge highlight, of course. I am also working on some creative shoots on the side which is exciting! I’m exploring different areas of hair fashion, stretching myself and coming out of my comfort zone. So, I would say right now is a hugely exciting time in my career and an ongoing highlight.


    Q: What looks have you done recently that you’re proud of? 

    Using the new Redken shades EQ  I really like the Opal blonde I created:



    I am a huge fan of copper so this was also a favourite:



    Q: You have great talent as an illustrator. Tell us about that and do you think it helps with styling hair?

    Coming from a creative background and one like illustration, I am always thinking of design and visualising the overall look which helps in either consumer hair or when designing a look for a shoot.


    Q: Where do you find your inspiration?

    Social media is a big virtual source but I would say just day to day life, being inspired by art and my surroundings. I like to visit galleries and also studied film so these are all great sources of inspiration for me.


    Q: What are your goals for 2019?

    My goals for 2019 are to push myself creatively, really come out of my comfort zone and produce a portfolio of work in and out of salon for the sake of keeping it fresh and interesting. I really want to work on my craft.


    Hopefully this post has been useful? If you fancy booking in to use Vas’s skills, please call the salon on 020 8392 2444. You could also follow @vasmikellides on Instagram as well as @sineadkellyldn

    January 20, 2019

    Christmas Q&A: Festive Fun From Us To You


    Merry Christmas everyone! We all love this time of year – getting our clients ready for Christmas parties, gossiping about the night ahead and watching everyone waltz out the door looking absolutely stunning. It truly is a magical time of the year.

    All of the staff agree on one thing – that they love Christmas – but everyone celebrates it differently. So we’ve all taken part in a Christmas Q&A so you can find out how your favourite stylist celebrates and learn more about those you might not have properly met yet. And of course there are a couple of questions about party hair and New Year trends because we all want to know the professional’s tips for ways to look fabulous in the last few days of 2018 and to start 2019 in style.

    Let’s start with the salon owner herself!

     Sinéad Kelly



    Q: How will you be spending Christmas?

    I have a very special Christmas ahead. Myself, my husband Andy, our two sons Tyler and Huxley, my sister Mandy and her boyfriend Darryl are heading to the Caribbean for two weeks. This will be the first time we’re off to the sunshine for Xmas so we are very excited. But I am not looking forward to the packing all those presents.


    Q: What’s your favourite part about Christmas?

    No school run 😉 Eating lots and having a few glass of red whilst playing family board games. Spending days and days of quality time with my husband and sons and of course with extended family and friends.


    Q: What’s your favourite thing to eat at Christmas?

    This year it probably won’t happen, but I love cold turkey and ham with stuffing sandwiches. Oh and lots of Branston pickle. And of course cheese boards.


    Q: Which celebrity do you wish you could find in the bottom of your stocking and why?

    Obviously my husband is my number 1! However if I had to choose it would have to be Gerard Butler. Ever since Ps I Love you, his character always stays in my mind;)


    Q: What’ your favourite Christmas film and why?

    The Holiday, I love the funny and romantic side of the movie. We actually went to see it as a team at Clapham’s Winterville Backyard Cinema. Of course I played down how much I loved it as it was a choice between that and Elf….


    Q: What’s your favourite Christmas song?

    The Pogues – Fairy Tale Of New York. I love it, you can be sure I will singing it at the top of my lungs if it comes on in the car.


    Q: We need advice! What hair style will look good all day long on Christmas Day?

    So my hair routine for Xmas is always to spend very little time doing it on the day itself especially now I have kids and it is all about them. So I would have a blow-dry the day before.  I would have it done with a bit of movement not too straight. Then the next day, I’d use a big barrel wand like the babyliss pro (33cm barrel), I take large sections and tong away from the face, Because they are big it will be very natural.

    Then the day after Xmas day I normally use dry shampoo and go for a textured ponytail with pieces hanging loosely. The secret, which you might remember me mentioning before, is I always sleep with my glamorous hair net to step my hair going all bed head the next day.


    Q: Do you have any New Year’s Resolutions?

    To continue what I do, just be happy. Keep a work-home life balance. Now I have my manager Azzurra, I want to get more involved with pushing more creativity with my team. We have some exciting prospects happening next year.


    Q: What hair trend do you think will take off in 2019?

    I am hoping we are seeing less and less of the crazy bright colours. Yes there will always be a market for it, however it is not the easiest to carry off. I love nothing more then bespoke cocktail hair colouring to the individual rather than following a trend. It is a bit like clothes and make up fashion, don’t follow trends –  just be your beautiful self.


    Azzurra Chivaroli



    Q: How will you be spending Christmas?

    A: After 3 years in London, my best friend, who I’ve known since childhood, will come over from Italy. I can’t wait to show her where I live, where I get my favorite coffee etc. We’ll meet my lovely boyfriend’s family and spend Xmas together.

    The mix of food, traditional Xmas games from Scotland and games from Italy will not be boring :)


    Q: What’s your favourite part about Christmas?

    A: I get really excited  buying presents. I can’t wait to see the expressions of my family, boyfriend and friends when they get to open their presents. I love the curiosity and happiness in their eyes  when they open the gift. It’s like being a child again.


    Q: What’s your favourite thing to eat at Christmas?

    A: That is hard! My Italian grandma starts to cook one week in advance for Xmas day – there is a huge amount of food. My favourite are the traditional soups, made with eggs, meats and a lot of parmesan. They’re incredible taste and creamy.


    Q: Which celebrity do you wish you could find in the bottom of your stocking and why?

    A: I feel a bit embarrassed to say this. I would like to find the most famous ginger man in music – Ed Sheehan. He would get out his guitar and start singing.:)


    Q: What’ your favourite Christmas film and why?

    A: Elf, it’s funny and puts me in a really happy mood perfect for Xmas:)


    Q: What’s your favourite Christmas song?

    A: My favourite songs is “Last Christmas “ by Wham


    Q: We need advice! What hair style will look good all day long on Christmas Day?

    A: Fluffy, messy braids and low chignon or romantic curls afe always an excellent solution to leave everyone speechless.

    Romantic and glam, the braid’s crown is a perfect style to show off on Xmas day. It’s easier than it seems. In a short time you can create a chic hairstyle that looks like a skilled hairdresser has done it.


    Q: Do you have any New Year’s Resolutions?

    A: make the best of my time. Don’t miss anything that can improve myself and have time with all the people that I love


    Q: What hair trend do you think will take off in 2019?

    A: We move away from the fake and exaggerated colour effects to accommodate natural shades. Chocolate colour, intense hazelnut and strong and full body caramel will  be cool in 2019.


    Vas Mikiledes



    Q: How will you be spending Christmas?

    A: I am spending Christmas with friends this year. My family all live abroad so it’s difficult for all of us to meet up for Christmas, but I  am excited about spending it with my good friends.


    Q: What’s your favourite part about Christmas?

    A: The excitement of the build up and all the decorations and lights makes it a magical time of year, even though the days are getting shorter and it starts to get colder.


    Q: What’s your favourite thing to eat at Christmas?

    A: The savoury extras, pigs in blankets, roast potatoes, even Brussels sprouts!


    Q: Which celebrity do you wish you could find in the bottom of your stocking and why?

    A: Chris Hemsworth. Ahem, enough said.


    Q: What’ your favourite Christmas film and why?

    A: Edward Scissorhands. I was as a huge Tim Burton fan growing up. It’s not your typical Christmas movie but I love it.


    Q: What’s your favourite Christmas song?

    A: It has to be Mariah and ‘All I for Christmas’. That song IS Christmas.


    Q: We need advice! What hair style will look good all day long on Christmas Day?

    A: We always dress up for Christmas, it’s a great event and love a bit of glamour and sparkle so get the heated rollers out and go for a glam wave, it doesn’t take too long. The heated rollers will keep the style in all day, you can even have them in if you’re cooking the Christmas dinner and take them out just before guests arrive. Effortless.


    Q: Do you have any New Year’s Resolutions?

    A: To put into action all the creative concepts that have been buzzing around in my head this last year, starting in January!


    Q: What hair trend do you think will take off in 2019?

    A: The last couple of years have been all about the midi or the long bob. Those styles will still be around but women are growing their hair more, so I think it will be more luxe rich colours on longer styles.


    Sara Bergatini



    Q: How will you be spending Christmas?

    A:  I will be spending Christmas at home with my family this year


    Q: What’s your favourite part of Christmas?

    A: My favourite part of Christmas is eating the amazing Italian feast that we will have on our table over the festive period. Who doesn’t love a feast?


    Q: What’s your favourite thing to eat at Christmas?

    A: My favourite thing to eat at an Italian Christmas is Lasagna.


    Q: Which celeb would you like to find in your stocking?

    A: I would love to find Justin Timberlake. He’s probably my favourite celeb ever. I’m a massive fan girl! I even loved him in his  N Sync days 😉


    Q: What’s your favourite Christmas movie?

    A: My favourite Christmas film is Elf. It is hilarious!


    Q: What’s your favourite Christmas song?

    A: My favourite Christmas song has to be Mariah Carey’s All I want for Christmas


    Q; We need advice! What hair style will look good all day long on Christmas Day?

    A: I always go for party curls around Christmas times. They’re always lovely and fun at this time of year!


    Q; Do you have any New Year’s resolutions?

    A; My New Year’s resolutions are to do more creative work in the salon. Also going to the gym would be a good one!


    Q;What hair trends do you think will take off in 2019?

    A: I think a lot more people will want to be brighter and blonder this year. Maybe cropped short haircuts will make a comeback.


    Gitanna Mullan



    Q: How will you be spending Christmas?

    I will be spending Christmas surrounded by family and close friends.


    Q: What’s your favourite part about Christmas?

    Definitely eating and drinking and not having to think of an excuse 😉


    Q: What’s your favourite thing to eat at Christmas?

    My favourite thing to eat is a cold turkey sandwich and a fat roast!


    Q: Which celebrity do you wish you could find in the bottom of your stocking and why?

    Ooh Justin Bieber for sure.. Adored him for a life time


    Q: What’ your favourite Christmas film and why?

    100% has to be The Grinch, its a traditional and Jim Carrey is my favourite actor of all time.


    Q: What’s your favourite Christmas song?

    Mistletoe by Justin Bieber


    Q: We need advice! What hair style will look good all day long on Christmas Day?

    Either keep it nice and straight and sleek or go for big and bouncy (with lots of hairspray)


    Q: Do you have any New Year’s Resolutions?

    To start the gym.. although it has been that for the past 2 years


    Q: What hair trend do you think will take off in 2019?

    I think natural coloured lobs will be a hit for 2019.. everyone loves a lob.


    Chloe Broome

    IMG_7322 (1)


    Q: How will you be spending Christmas?

    With my family


    Q:What’s your favourite part about Christmas?

    Bonding with my family. Having a chance to sit and spend time with them.


    Q: What’s your favourite thing to eat at Christmas?

    A full turkey roast dinner


    Q: Which celebrity do you wish you could find in the bottom of your stocking and why?

    Joey Essex.  think he is funny and good looking


    Q: What’ your favourite Christmas film and why?

    Elf, It’s a funny film and it’s something everybody in my house enjoys


    Q: What’s your favourite Christmas song?

    All I want for Christmas by Mariah Carey.


    Q: We need advice! What hair style will look good all day long on Christmas Day?

    Curls. They’re always chic and elegant. It’s a timeless look.


    Q: Do you have any New Year’s Resolutions?

    To start the gym and start driving


    Q: What hair trend do you think will take off in 2019?

    More curly blowdrys. Hair will get longer and everyone loves a curl

    Leah Jenner



    Q: How will you be spending Christmas?

    With my family. We’ll be going out and seeing the lights and then stay at home all cosy on the big day.


    Q: What’s your favourite part about Christmas?

    Spending time with everyone and eating loads of food


    Q: What’s your favourite thing to eat at Christmas?

    The turkey , it’s sooo delicious


    Q: Which celebrity do you wish you could find in the bottom of your stocking and why?

    Peter Andre I’ve literally always had the biggest crush on him


    Q: What’ your favourite Christmas film and why?

    I would have to say all the Home Alone films.  I love them


    Q: What’s your favourite Christmas song?

    Fairytale of New York by The Pogues.


    Q: We need advice! What hair style will look good all day long on Christmas Day?

    Maybe some nice big curls. If they’re big, they’ll only drop slightly. Or you could go for something simpler like a little plait at the front to keep stray hairs out of your face.


    Q: Do you have any New Year’s Resolutions?

    Don’t order so much takeaway food!


    Q: What hair trend do you think will take off in 2019?

    Beachy curls. They never go out of fashion and they’re something that look amazing on every0ne!





    December 13, 2018

    Meet Stylist Gitanna Mullan



    All the members of the Sinéad Kelly London team bring something unique to the salon. Together, there’s a wealth of experience, creativity and personality which means you’ll always be able to find someone to best help you transform your look and the way you feel about yourself. Last month, we did a Q&A with Azzurra Chivaroli to get to know her and her history and that worked so well that we wanted to do the same with our Gitanna Mullan (above).

    In her time at the salon, Gitanna’s helped with the UK L’Oreal Colour Trophy win (spot her behind Sinéad in the pic below), she’s worked on a number of important shoots, she’s styled pop stars and VIP bloggers and she’s carried out client consultations alongside Sinéad. As a blonde herself, Gitanna knows how to help blondes and aspiring blondes be the best possible versions of themselves, she’s a whizz at colour in general and she has her finger firmly on the pulse of the newest trends.




    We picked her brains to get her to share some style tips with readers of this blog and to learn a bit about her background.


    Q: Where do you go to for inspiration about hair and new looks to try out?

    I’m always looking at what’s going on during London Fashion Week. I also follow lots of bloggers – see below!

    I do tell my clients that they should set trends rather than follow them by doing whats best from them and having confidence alongside that. That means I can give them a more personal touch, advising people based on what will suit them and making the whole experience bespoke. So we combine baby lights, lowlights, highlights, micro lights and Contour placements. We do lots of glazing and glossing to give shine and depth to the tones.

    Q: Do you look at any bloggers for style and trends?

    Eimear Varian Barry always gets it right. She has a unique sense of style and knows what she wants. I actually do her hair and really enjoy the creative process.



    The PixiWoo sisters – Sam and Nikki Chapman –  are also very inspirational. They are the original vloggers and their audience has grown with them. They just get better and better.

    Q: What are some of the best styles you’ve given clients recently? 

    Here are some of the styles that my satisfied clients have shared on Instagram. When a client posts a pic and is happy with what I’ve done its an amazing feeling.











    Q: How long have you been hairdressing?

    I started at a family business at the young age of 13, then two years later when I was just 15 I joined the Sinead Kelly London team. Sinead took me under her wing, mentored me and personally trained me. Every day I went to work, I learned so much from Sinead who’s had a long career at the top of the hair industry in both Dublin and London.

    I’ve been with Sinead for five years now and she’s getting me involved in doing consultations. My job is never boring and I love suggesting styles to clients and seeing their reaction at the end.


    Q: What has been the highlight of your career?

    I assisted Sara and Vas for the L’Oreal Colour trophy in 2016 where they went to lift up the award. We beat salons from London, then from the South East and then from the whole of the UK. Going on stage to collect the trophy, knowing that we’d beaten thousands of other UK salons was amazing.

    For our winning design, Vas watched the trends closely from London fashion week and sketched out some ideas, resulting in an electric blue bob. I learned so much about how to think outside the box and push boundaries. But thinking of the box was the first step, then we had to pull off a transformation from brunette to blue. This taught me the importance of forward planning and doing things step by step.


    Q: Your career has been in the fast lane since starting with Sinéad 5 years ago, you have done more than most people in the Industry has done in a decade. How do you overcome people judging your age when you first meet them in the salon or at events or shoots?

    The proof is in my work. I always make the client feel confident by having a thorough consultation, I’m always clear and only ever make promise I can keep when it comes to managing expectations. I am young but I’ve worked hard and I’m committed to learning more. I watch my mentor Sinéad, who is constantly learning herself, and I know that to stay the best I have to keep watching and learning.


    Q: If someone is thinking of going blonde and worried about the maintenace of the look, what would you suggest? 

    Don’t try to do it all at once. Give your colourist at least six months to a year if you want a big colour change. Going from dark to blonde should be done with care and ideally over a few visits to maintain the condition of the hair.

    If you do it slowly, you won’t need to worry about changing your wardrobe or make-up because your hair style has changed dramatically and old outfits no longer suit you. Evolve gradually into your new look.

    When its done, be prepared for the upkeep to keep on top of the roots – every four-six weeks is the commitment level needed to avoid colour bands and patchy colour.

    If you’re super worried, come in for bespoke hair. I did this white blonde on a client recently, which was a mix of several diferent colour techniques. It was a long process, but totally worth it to keep the hair fresh and flawless.



    Q: If someone is happy with a bold red colour and notices it starts to fade, what can they do to keep their hair shiny looking?

    It sounds odd, but wash your hair less frequently. Water fades hair colour. In fact, up to 80% of colour fade is due to water alone. Your hair absorbs water, and as your hair dries, the dye drains out with the water. Not only that, tap water contains a myriad of chemicals that interfere with the way your hair takes on and keeps colour.


    Q: If someone wants to try pink / green / blue or any other statement colour, what advice would you give them?

    You have to have blonde hair to make the color show up. It’s seems obvious, but having natural or fake blonde hair is your first step to going pastel. Putting the dye on natural blonde hair will give you a cool wash of color, but it won’t last long. For major results, you’ll want to bleach first.

    If you have red tones go in your skin, go for cooler shades like blue, green or lavender. If you’re very pale, warmer shades like pink and orange will look amazing.

    It’s very important to care for coloured hair properly. Use sulfate-free shampoo and strengthening conditioner — products containing keratin will help keep your hair super strong.


    Q:If someone is going out after work and doesn’t have time to style properly, what can they use that’s quick and easy? 

    If you’ve been working all day then its most likely your hair is flat after a day spent in the office, especially with all the heating that needs to be on at the moment. If you don’t fancy taking curling tongs into the office and hunting for a plug, how about a glam braid?

    Pull your hair around to one side and do a messy fishtail plait. Don’t worry about ends sticking out. Pull out some hair around the face to soften the look. Use a volumizing product on the hair left loose around the face for instant sexy glam.


    Hopefully this post has been useful? If you fancy booking in to use Gitanna’s skills, please call the salon on 020 8392 2444. You could also follow @gitannamullanhair on Instagram as well as @sineadkellyldn

    November 14, 2018

    Meghan Markle’s Best Looks


    Is it just us, or is Meghan Markle making the Royal Family a million times more glamorous? Not only has she swept into Harry’s life and lit it up, but she mesmerises us with her effortlessly elegant style. She has a quietly confident air and grace to her, despite her new role being a world apart from how she grew up.

    Let’s have a closer look at how she does it!


    The Coats

    Meghan appreciates a classic Winter coat (as you can see above) and the way it can help a person to make a smart entrance. She often wears a wool coat with a large tie waist to highlight her slim shape or she’ll wear a coat with a high colour that’s sharp and tailored. Even on the day of her pregnancy announcement, at Princess Eugenie’s wedding to Jack Brooksbank, she sensibly opted to arrive in a coat in contrast to some guests who shivered in the heavy winds. If you want to be more like Meghan, you need to think about getting a smart coat.

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    The Trousers

    Meghan really suits trousers as she has very slender legs that can sometimes appear too bony when she wears a skirt. Trousers help her look more chic and elegant, especially if she wears them with her hair tied back in a tight bun.


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    Her features are very tiny, so tying her hair back emphasises her petite nose and the twinkle of mischief in her eye. With her trousers on and her hair up, Meghan can act the part of Princess for hours, even if she feels on the inside like she doesn’t know what she’s doing. Trousers and hair up is the ultimate power-dressing outfit   Embed from Getty Images


    The Pencil Skirts

    Notice that when Meghan does get her legs out, she wears high-waisted midi skirts. She has a gorgeous bottom, one that Pippa Middleton would be jealous of, and the high-waisted skirts show off her curves. She’s a big fan of leather and her high waisted leather pencil skirts are to die for. Quite often she wears her hair loose when she’s in a skirt as it softens her overall look. Whether it’s in smooth, glossy waves or in a loose chignon, when Meghan wears a feminine skirt, her hair looks looser and it makes her appear more womanly. Harry’s a lucky man.  

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    The Halterneck Dresses

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    Meghan has amazing arms, they’re super toned. On the occasions that call for her to wear a dress, she always shows her arms off. On her wedding day, the Stella McCartney dress that she wore to her evening reception cemented her position as a Princess.
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    Standing by Prince Harry’s side at the Invictus Games in Sydney, she wore a green halterneck dress. The green complemented her skin tone and the cut showed off her arms. Meghan knows her best features and dresses to show them off.  
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    Pregnancy Style

    There’s been no sense of Meghan dressing down now that she’s about to become a mum. Not many mums to be could pull off a £10,000 Oscar De La Renta Dress or wear killer stilletos like Meghan has been doing. In the early stages of pregnancy, her bump is tiny so she’s continuing to be herself for as long as possible. We admire that!
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    In terms of her hair, it’s certainly true that she’s glowing. In pregnancy, oestrogen levels increase during pregnancy, making what you have gorgeously thick, healthy and shiny.

    The kick side is that she may well experience post partum hair loss three to six  months after giving birth like most new mums.  This is because your hormones revert to normal and the hair that was supposed to fall out, but didn’t, comes out all at once. The trick to dealing with that is to care for your scalp, because that’s where the hair grows. Massage is key. She could spend two to three minutes massaging her hair in the shower. Also, it would help to take vitamin and mineral supplements especially, hyaluronic acid and spirulina supplements to promote hydration and mineralisation, leading to thicker, healthier hair.


    What we like about Meghan is that she doesn’t seem to let much bother her. She makes sure she looks immaculate and then she goes out with her man by her side and chats to the public. Then she goes out and does the same the next day. She has some style staples like her coats and her tapered trousers and she mixes it up with halternecks and pencil skirts. If you know what suits you, own it! If you don’t know what suits you – ask us! Salon owner Sinead is available for email consultations so you can use her 20 years of experience to work out what will look best on you.

    October 28, 2018

    Meet Senior Stylist Azzurra Chivaroli



    We hope all our readers had a great summer? If you’ve visited recently, you’ll have seen that someone very special has had a promotion. Azzurra Chivaroli is now Sinéad Kelly London’s assistant manager. Well done Azzurra!

    Azzurra (pictured above) brings with her a loyal client base who trust her to make them look glamorous and feel pampered and looked after time and time again. Her dedication to her clients is impeccable and we can’t wait to give you the opportunity to experience it.

    As she’s studied art, she has a special talent for balayage – she’s got an eye for painting on the colour in just the right way. Another one of her talents is the blow dry especially if you want beachy waves that are soft and sexy. Here are a few examples of her work so you can see her handiwork for yourself.









    In the salon, everyone’s happy when they leave Azzurra’s chair, especially those floating out onto the street with waves showing off the stunning colour mix. For those who haven’t had time to book in yet.  we’ve picked her brains to get her to share some of her knowledge and background with readers of this blog.


    How long have you been in the hair industry? Why did you decide on this career?

    I have been hairdressing for nearly a decade. Having originally studied art, hairdressing was a way of combining those creative techniques but in a practical way. I also love making women feel good about themselves, glamourous and beautiful. Everyone has the right to feel fabulous every now and then.

    What have been your biggest successes?

    One of my biggest achievements was making the transition from Rome to London. That was a great personal success. After managing an Italian salon in London, I felt it was time to break away and move into a salon that was more diverse. Also, I have completed various advanced colouring courses in Italy as well as London, learning from the industry’s best. I have also competed in hair competitions in Rome and creative shoots.

    What cuts / colours have you done on a client that you are proud of and why?

    I think its important to take pride in everything you do, but if I was to one in on one technique of colouring I am particularly proud of it would be my balayage. This technique is so popular today but so tricky to create. Being a freehand technique its notoriously difficult to make look seamless, but I guess that’s where my background in painting comes handy. Here are more examples:






    Can you help a client to have more voluminous hair and how?
    Analysing a client’s hair texture and natural fall is key and ensuring the appropriate cut is executed. Using the correct products is important and making sure you don’t overload your hair with them. Ironically, less is more when it comes to volume.




    Do you have any tips for clients wanting to blow dry their hair at home as well as you do it in the salon?
    Use the correct tools, when straightening hair use a paddle brush and when wanting a more voluminous wave use a round brush. However, hairdressers are masters of their craft so trying to ‘replicate’ the exact look at home is difficult…otherwise we would all be out of a job.  

    What is your favourite party hair up-do and why?

    I am a big fan of ‘messy’ hair ups. The more done but undone look as oppose to anything too set. A beautiful pulled out fishtail braid or shaggy chignon always looks effortless and can also make clients feel more glamorous and confident, as not all the hair is scraped back, creating a softness and romanticism to the whole look.





    View this post on Instagram


    A post shared by Sinéad Kelly London (@sineadkellyldn) on


    What knowledge can you pass on to clients wanting to fight the frizz in the cold, wet Autumn weather?

    Make sure hair is completely dry before leaving the house in colder months. Also, decant your favourite serum in a handbag-friendly size bottle and apply small amounts throughout the mid lengths and ends if your hair is particularly prone to frizz


    All the photos used above are by Azzurra Chivarloi. You can also find more examples of her work on the @sineadkellyLDN instagram feed.

    If this has inspired you to book in to benefit from her expertise and experience in real life, call the salon on 020 8392 2444

    October 8, 2018

    Our Pre-Wedding Treatment Guide


    Are you lucky enough to be saying ‘I do’ anytime soon? Then you need to make sure your hair looks the best it can so you don’t look at the photos and say ‘I don’t like them.’

    The goal is to have the best hair day of your life on your wedding as it’s a time when all eyes will be on you as you walk down the aisle. Good hair is not an accident. Nobody magically wakes up with glossy, shiny hair without having done any preparatory work. This is actually positive news as it means the hair of your dreams is within reach…as long as you use the right products.

    Sinéad knows what she’s talking about as she’s been the bride before. She knows how important it is to look and feel your best. This is how she looked on her wedding day:







    This is Sinéad’s advice about what you can do to ensure your hair looks its best and you feel super special:


    Pre Wedding Colour Prep

    1) Choose a hair colour based on your skin tone

    For warm tones dark browns, warm browns, chestnuts, rich golden browns, auburn, warm gold and red highlights, and golden blonde shades will look best on you. Go for colours with a red orange or gold base. Avoid blue, violet, and ash based hair colors which will wash out your skin colour.

    For cool tones, try shiny raven-wing blacks, cool ash browns, or cool blondes in shades ranging from mink to platinum and icy white. Avoid gold, yellow, red, and bronze tones in hair colour.

    The best thing you can do is have a consultation with an expert as they will be able to tell you immediately what would most suit you. Sinéad herself has had 20 years experience in the hair industry as well as leading her team to win the prestigious UK L’Oréal Colour Trophy in 2016. Everyone can have access to her directly in email or skype consultations – just explain you want one when you call to book and the staff will talk you through it.


    2) Think about your eyes

    Eye colour can determine whether a hair colour looks good on your or not. Do you want your eyes to pop? Green and blue eyes might look great with reds, brown, or blonde, while dark eyes might look great with a contrasting colour.


    3) Strengthen the bonds of your hair


    Once you have chosen a colour, you can do some hands-on prep. If you’re going platinum blonde, you need to use a product that helps repair and strengthen the bonds in your hair fibere. Olaplex Hair Perfector No. 3 is your must-have product here.

    Comb a palmful of the cream through damp hair, leave on for as long as possible (overnight with a shower cap is best, but at least 30 minutes, if that’s all you have time for), then shampoo as usual. You’ll notice softer, shinier hair after one use, with less breakage after continued use.


    4) Book 2 weeks in advance

    You may think it would be best to get your colour done a few days before your big day but then what about room for error? If you leave a couple of weeks to manoeuvre, you’ll be more confident when you sit in the salon chair as there’s still time to change anything you don’t like. And because you’ve thought about it, the chances are everything will be ok like when you buy an umbrella and it doesn’t rain again for weeks.


    5) Give your hair a trim

    Dead ends turn into breakage once you transition hair colors, so this makes all the difference! It makes the style look really fresh, too.


    Pre Wedding Hair Treatments





    You will need to wash your hair after your salon visit and before the wedding so you need to find a shampoo that enhances your hair rather than clogging it up. If you went blonder, the best shampoo is L’Oreal Professional Shine Blonder shampoo as it has a purple element to brighten the hair and combat brassiness. The Kerastase chroma captive shampoo is also great for colour treated hair. It’s enriched with chelators, UV Filters and Vitamin E, so it helps fight the factors responsible for colour fading – including water particles  and oxidative aggressors. This powerful formula with Rice Bran Oil helps to emphasise light refraction.  The colour stays true and vibrant, while hair is left feeling nourished, supple with an intense shine.


    2) Deep Conditioning Treatment

    If you’ve coloured your hair you need to look after it. A deep conditioning treatment is vital. Go back to the Olpalex that you used to strengthen the hair before colouring and use it once a week. Ideally twice before your big day. Apply to damp hair, comb through, and leave on for a minimum of 10 minutes at home before washing as normal. If you want to maximise the effect, leave it on overnight


    3) Heat Styling Serum


    Before you blow dry your hair, you need Kerastase Therapiste Serum. It instantly heals and seals the ends of the hair. Split ends appear reduced and it has a high heat protection of up to 230° so you can use straighteners / tongs without worry that your hair will split before the big day.


    Post Wedding Honeymoon Hair

    It’s important not to let things slide as soon as your big day ends. After getting in the best shape of your life for your big day, keep up the momentum and you’ll feel so much sexier on honeymoon. We know that it’s not always easy to look after hair while you’re away from home so we suggest going for a boho vibe.


    By day, braid your hair so that the sand, sea and sunbathing don’t affect it. Check out our recent post on braiding here.

    At night, shake out the braids and you’ll have beautiful beachy curls. To emphasise those curls, run your fingers through them and then spray lightly with L’Oréal Elnett hairspray so they’ll be more defined and last all night long, whatever you get up to.


    If you need any more advice, tweet @sineadkellyldn or call the salon on 020 8392 4444



    July 31, 2018