Monthly Archives

February 2019

    You Oughta Know

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    How 90s/00s grunge, indie and rock are filtering back into 2019 fashion

    Ah, the late 90s/early 00s, an era I remember well having just celebrated my 35th birthday. It was a time when there was an influx of eager teenagers toddling off to university with a set of ideals and full of young ambition. University was more widely accessible than any other decade before it; and we we’re going to go and change the world (I studied Animation at university before entering hairdressing) with the help of the pop culture of the time.

    We had had the likes of Alanis Morisette, Muse, Oasis, Blur, Nirvana and Skunk Anansie to keep us suitably fired up and emote the angst we so enjoyed embracing. That, and according to our female inspirations we were going to verbally castrate any man that has wronged us through angry but dulcet tones. Our male counterparts were far more self indulged and allowed us to wallow comfortably in the world around us, scrutinising convention and desperately trying to set ourselves apart from the ‘norm’.

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    It wasn’t only the music we listened to but the programmes we watched on TV and film that further inspired us. Buffy the Vampire Slayer indicated girl power was rife (whilst remaining fashionably attired throughout every episode), Dawson’s Creek gave us a perception of love and was at a level of angst not even Party of 5 or My So-Called Life could compete with. It was so angst ridden we could barely understand what the characters were muttering about. And we loved it. Movies like Empire Records and pretty much anything written by Kevin Smith showed us a rebellion (albeit a sedate one) and ‘non conformist, don’t care’ attitude. But boy, did we really care what people thought of us.

    90sblog2You were defined by the genre of music you listened to, or the programmes you chose to watch and subsequently became part of that ‘tribe’. Whether you were a goth, skater, grunger, indie kid or the dreaded ‘emo’; you belonged to some sort of tribe. As humans we all want to feel like we ‘belong’ to something and this was made clear through what we wore and the hair styles we sported. It is this particular sub-genre of the 90s (the return of house music, warehouse clubbing and pill popping is a separate blog in itself and hasn’t quite filtered into fashion yet, although is certainly being executed) that is making a re-appearance in how we, in London, now style ourselves.

    Whether it is slouchy, rolled up, stone-washed jeans or ribbed over sized sweaters teamed with Doc Martens boots or Adidas trainers, 90s fashion is everywhere you look. It is in modern pop culture, a perfect example being the hilarious new Netflix series Sex Education; where it has been styled to appear set in the 90s yet has all the modern references and technology of 2019. From high street brands such as Zara and Urban Outfitters to the spring summer catwalk; with a nod to the 90s in both the Celine ready to wear collection and the Luis Vuitton ready to wear collection (which has opted for bolder prints and oversized jackets).

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    Make-up wasn’t contoured in order to create a ‘new face’ with the goal of looking like the perfect doll we now see on social media. My mind casts back to an Instagram post I recently saw of Kendall Jenner and Emily Ratajkowski for Vogue and I can safely say I struggled to identify who was who. Throw Dua Lipa into the photo and then I really would struggle on differentiating one conventional beauty from the other. Matte make-up was everywhere, slightly smudged eyeliner (thanks Alisha’s Attic) and earthy toned lipsticks to take women away from the glossy, perfect and groomed looks which could indicate too much interest in their appearance. It wasn’t only the women of the era but Placebo and My Chemical Romance introduced us men to an androgyny we gleefully embraced, smudged eyeliner connected us all. The more smudged the more angst-ridden.

    winonaAnd now to hair; being a hairdresser I should probably get around to addressing this. Young women weren’t afraid to cut off their hair to empower and represent their stance on femininity and feminism in the 90s. Winona Ryder and Natalie Imbruglia introduced us to a striking androgyny with the styles they wore proving that you can still stake claim to your femininity without conforming to long, ‘feminine’, hairstyles. It also represented a cool, relaxed vibe and hair was styled to look ‘undone’ and effortlessly nonchalant. These styles, teamed with a fringe (the shorter the fringe, the more alternative and rebellious) are more evident in fashion at the moment then since the 90s itself. Men’s hair was longer and purposefully unkempt. Where it now differs is the stark irony of having that ‘undone, slightly unkempt’ look when we are more into hair care and healthy, shiny locks then we have ever been. Amen to that!

    So although in style we might be emulating a 90s indie kid we are now washing our hair and creating the relaxed, tousled wave with the help of salt sprays and styling wands; not just leaving our natural grease to do the work. However, it does mean you can get away with hair that is nearing critical wash time with a douse of Dry Shampoo and a scarf wrapped around it in a bow (little style tip for when you want to put off washing your hair for one last day). We also contrast with the 90s when it comes to hair colour; far more natural tones are in with coffee coloured brunettes and sun-kissed golden blondes featuring heavily…we love the 90s but the 3 inch roots with over processed murky ‘crazy colour’ ends are now passé. It’s more about adopting the 90s highly emotionally sensitive, inner turmoil yet nonchalantly chilled vibe rather than looking like you walked straight out of Clueless.

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    However you choose to represent it, whether be it in hair or clothing, it is safe to say that 90s is definitely still in the air at the moment and I for one am thrilled. So thrilled I might go write a poem/song/sonnet about how society is being sucked into one giant black hole and we are all transient beings while I listen to Alanis and scribble profanities across imagery of ex boyfriends. Also, slouchy 90’s jeans are super comfortable.

     

    Step into Spring with Smartbond

    Sinèad Kelly London are excited to present Smartbond as part of our hair treatment repertoire. We have been using it for a few months now and as you can see from the images of some of our clients, the results are something to write about. Whether you opt for going brighter as the months get warmer or go for the luxe, golden blondes and rich, velvety brunettes that are set to be the hair colour trend this Spring/Summer, Smartbond is the treatment for you. smartbond

    Smartbond is a two-part, in-salon treatment that protects and strengthens hair during the colouring and/or lightening process, and brightens and softens dyed hair over time. Smartbond is a new generation bond strengthening system that has been specifically formulated to work in synergy with the L’Oreal prelightener and colour products. This is what sets it apart from other bonding treatments out there on the market. It is a two-step process which allows your colourist to protect the hair and prevent damage during your technical service here at Sinead Kelly London. Smartbond is added to your colour when mixed and applied as normal. This colour is processed for the usual time. When the colour is ready to come off the hair is rinsed without shampoo and towel dried. Smartbond is applied as a pre-shampoo all over and left on for 10 minutes. This is then rinsed and shampoo and conditioner is applied as normal.

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    Even better news, there is also a Smartbond take-home product that can be used weekly to ensure your locks are looked after in between appointments. Great news for both you as a client and us as stylists, it means we can now have less limitations when deciding on going brighter as the weather gets warmer. Ask your stylist, on your next visit, for more information and start your journey to healthier, shinier hair.

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    February 26, 2019

    Meet Executive Stylist Sara Bergantini

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    For the past few months, we’ve introduced you to members of the Sinéad Kelly London team and it’s now Sara’s turn to step into the limelight.

    She’s the L’Oreal Colour Trophy 2016 UK and London winner and then picked up an award for Young Talent at the World L’Oreal Colour Trophy.

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    Not only are her haircutting and colouring skills exceptional but her advice is much sought after. She is up to date with the latest trends and a keen fashionista so you can trust that she knows the answer to your questions about which length and style would suit you best.

    Also, if you’re looking for an up-do then Sara’s your girl. For all special occasions, she can work with you to get you red carpet ready.

    Here, she reveals her career highlights and gives us her unique insight into hair trends and haircare advice.

     

    Q: First of all, tell us about the L’Oreal colour trophy – how did you come up with the winning look?

    A: Me and Vas both came up with the winning look. We wanted a bespoke, dramatic denim blue colour with a classic blunt cut. It was something that L’Oreal had never seen before and that’s why it won.

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    Q: On the day itself, how did you stay calm under pressure?

    A: I don’t think you ever stay calm, to be honest. It’s how you deal with the pressure and get over it that matters. I remember crying my eyes out in the morning as I wanted it so bad! But once I got the tears out the way it made me much more focused and determined!

     

    Q: What are your tips for how to keep hair healthy when colouring it?

    A: I would recommend to make the most of the treatments we have in our salon like Kerastase fusion dose. Then, once you’re at home you should keep it hydrated by using a hair mask that you leave on once a week.

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    Q: Do certain skin types suit certain hair colours?

    A: Yes I believe that cool tones and warm tones always depend on skin tones. Sometimes skin tone changes when you get older so you need to find something that suits your complexion. If you come into the salon, I can assess it and we can work out what will look great on you.

     

    Q: How can someone ensure their colour stays vibrant for as long as possible?

    A: If you are going for the likes of red, brunette colours on your hair you will need to get it topped up every 6-8 weeks to keep the vibrancy of the tone! If you are blonde then treatments are the key to keep it looking shiny – eg hair masks and Olaplex.

     

    Q: If someone leads a busy lifestyle and goes to the gym a lot, is there a way they can keep their hair fresh without having to wash it daily?

    A:  I love dry shampoo. You don’t need to wash your hair every day as hair is supposed to produce natural oils.

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    Q: What hair trends are you excited to see in 2019?

    A:  The next hair trend this year I think will be short haircuts. I think people will embrace the pixie cut more and try more dramatic looks.

     

    Q: What looks have you done recently that you’re proud of?

    You can see my work on the @SineadKellyLdn Instagram account. The ones credited to @sarabergantini are mine, including:

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    Q: Where do you find your inspiration?

    A:  I find my inspiration from social media and from fashion shows and from hair exhibitions. I am organising a trip for the Sinéad Kelly London team to see the Dior exhibition at the V&A, which will hopefully make us feel creative.

     

    Q: What are your goals for 2019?

    A: I would like to do the L’Oreal colour trophy again this year.  I would also like to do a photo shoot for my own collection.

    So now you now what Sara can do! If you fancy booking in to see her in person, please call the salon on 020 8392 2444. You could also follow @SaraBergantini on Instagram as well as @sineadkellyldn

    February 15, 2019

    Love is in the hair!

    Show a little TLC to your hair this Valentine’s day with Smartbond.

    Smartbond can be used as a part of your colour service or as a stand-alone treatment which can be up kept at home using Smartbond number 3 as a weekly conditioning treatment.

    Smartbond is a hair strengthening service that protects bonds while colouring, highlighting and straightening.

    The Smartbond conditioner follows the in salon treatment to maintain the condition and strength of the hair at home for use on all hair types.

    Show your locks a little love and ask your stylist how Smartbond can help transform your hair.

    We have put together some hair inspo especially for this V. day.

    1:The Tousled Temptress

    Olivia Palermo and Chrissy Teigen are often seen sporting this beachy, relaxed wave that  embodies surfer girl next door look.

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    2: The Victoria ‘s Secret Voluminos Vamp

    Channel Lily Adridge and Candice Swanepoel and vamp up your curls to show off your wild side.

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    3: Sleek & Slinky.

    Team your LBD with a sleek blowdry, think Hailey Baldwin if going for the style of the moment- the glass bob or for longer styles go for a Kim Kardashian inspired sleek look.kim-kardashian-teen-choice-awards-20141 hailey-baldwin-bob-z

    Ask your stylist for tips on achieving these looks and about our in-salon smartbond treatment to keep hair in optimum condition.