Monthly Archives

July 2018

    Our Pre-Wedding Treatment Guide


    Are you lucky enough to be saying ‘I do’ anytime soon? Then you need to make sure your hair looks the best it can so you don’t look at the photos and say ‘I don’t like them.’

    The goal is to have the best hair day of your life on your wedding as it’s a time when all eyes will be on you as you walk down the aisle. Good hair is not an accident. Nobody magically wakes up with glossy, shiny hair without having done any preparatory work. This is actually positive news as it means the hair of your dreams is within reach…as long as you use the right products.

    Sinéad knows what she’s talking about as she’s been the bride before. She knows how important it is to look and feel your best. This is how she looked on her wedding day:







    This is Sinéad’s advice about what you can do to ensure your hair looks its best and you feel super special:


    Pre Wedding Colour Prep

    1) Choose a hair colour based on your skin tone

    For warm tones dark browns, warm browns, chestnuts, rich golden browns, auburn, warm gold and red highlights, and golden blonde shades will look best on you. Go for colours with a red orange or gold base. Avoid blue, violet, and ash based hair colors which will wash out your skin colour.

    For cool tones, try shiny raven-wing blacks, cool ash browns, or cool blondes in shades ranging from mink to platinum and icy white. Avoid gold, yellow, red, and bronze tones in hair colour.

    The best thing you can do is have a consultation with an expert as they will be able to tell you immediately what would most suit you. Sinéad herself has had 20 years experience in the hair industry as well as leading her team to win the prestigious UK L’Oréal Colour Trophy in 2016. Everyone can have access to her directly in email or skype consultations – just explain you want one when you call to book and the staff will talk you through it.


    2) Think about your eyes

    Eye colour can determine whether a hair colour looks good on your or not. Do you want your eyes to pop? Green and blue eyes might look great with reds, brown, or blonde, while dark eyes might look great with a contrasting colour.


    3) Strengthen the bonds of your hair


    Once you have chosen a colour, you can do some hands-on prep. If you’re going platinum blonde, you need to use a product that helps repair and strengthen the bonds in your hair fibere. Olaplex Hair Perfector No. 3 is your must-have product here.

    Comb a palmful of the cream through damp hair, leave on for as long as possible (overnight with a shower cap is best, but at least 30 minutes, if that’s all you have time for), then shampoo as usual. You’ll notice softer, shinier hair after one use, with less breakage after continued use.


    4) Book 2 weeks in advance

    You may think it would be best to get your colour done a few days before your big day but then what about room for error? If you leave a couple of weeks to manoeuvre, you’ll be more confident when you sit in the salon chair as there’s still time to change anything you don’t like. And because you’ve thought about it, the chances are everything will be ok like when you buy an umbrella and it doesn’t rain again for weeks.


    5) Give your hair a trim

    Dead ends turn into breakage once you transition hair colors, so this makes all the difference! It makes the style look really fresh, too.


    Pre Wedding Hair Treatments





    You will need to wash your hair after your salon visit and before the wedding so you need to find a shampoo that enhances your hair rather than clogging it up. If you went blonder, the best shampoo is L’Oreal Professional Shine Blonder shampoo as it has a purple element to brighten the hair and combat brassiness. The Kerastase chroma captive shampoo is also great for colour treated hair. It’s enriched with chelators, UV Filters and Vitamin E, so it helps fight the factors responsible for colour fading – including water particles  and oxidative aggressors. This powerful formula with Rice Bran Oil helps to emphasise light refraction.  The colour stays true and vibrant, while hair is left feeling nourished, supple with an intense shine.


    2) Deep Conditioning Treatment

    If you’ve coloured your hair you need to look after it. A deep conditioning treatment is vital. Go back to the Olpalex that you used to strengthen the hair before colouring and use it once a week. Ideally twice before your big day. Apply to damp hair, comb through, and leave on for a minimum of 10 minutes at home before washing as normal. If you want to maximise the effect, leave it on overnight


    3) Heat Styling Serum


    Before you blow dry your hair, you need Kerastase Therapiste Serum. It instantly heals and seals the ends of the hair. Split ends appear reduced and it has a high heat protection of up to 230° so you can use straighteners / tongs without worry that your hair will split before the big day.


    Post Wedding Honeymoon Hair

    It’s important not to let things slide as soon as your big day ends. After getting in the best shape of your life for your big day, keep up the momentum and you’ll feel so much sexier on honeymoon. We know that it’s not always easy to look after hair while you’re away from home so we suggest going for a boho vibe.


    By day, braid your hair so that the sand, sea and sunbathing don’t affect it. Check out our recent post on braiding here.

    At night, shake out the braids and you’ll have beautiful beachy curls. To emphasise those curls, run your fingers through them and then spray lightly with L’Oréal Elnett hairspray so they’ll be more defined and last all night long, whatever you get up to.


    If you need any more advice, tweet @sineadkellyldn or call the salon on 020 8392 4444



    July 31, 2018

    How To Keep Hair Healthy On Summer Holidays

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    Has all the warm weather we’ve been having recently got you thinking about your summer holidays? Us too. Before we know it schools will have broken up and we’ll be bundling kids, partners and half the wardrobe onto a plane in search of some sunshine.

    Here’s our five-step guide to how you can keep your hair looking its best during your holiday.

    1. Pre-plan your colour

    Although it may be tempting to get your hair coloured just before you jet off, sun and swimming can accelerate the fading process. We recommend you get your hair coloured one week before you go so the dye has time to bond to your hair and you won’t have any nasty surprises – we all know someone who has had a green hair disaster.

    1. Keep your hair strong



    Strong sun, salt water and chlorine can be hard on your hair. To keep stressed-out locks from ruining your relaxation, take care of your hair before you go. Book in for a revolutionary Olaplex treatment in salon – this miracle product is proven to target hair strand structure, reconnecting bonds broken by colouring and daily life. It will give your hair the strength it needs to stand up to summer.

    1. Try a new holiday shade

    Shake things up with a temporary colour change while you’re away. One of our favourite quick wins is to run a little pastel colour through light hair for a soft, carefree colour lift. Have a look at the latest rose gold hair colour trend for inspiration.

    1. Protect against the rays



    You’d never forget to protect your skin, so why neglect your hair? Before you go, stock up on some products that will protect your hair from becoming dry and brittle through sun damage. Most hair sunscreens comes as a spritz which also add a lovely shine, plus you can get some that work on both hair and skin and smell amazing. You’ll wonder how you ever lived without it.

    1. Get some TLC when you return

    Your hair is likely to grow quicker when you’re in the sunshine due to the increased vitamin D, which is linked to hair growth. So when you return home head down to the salon for some TLC including a Fusion Dose Kerastase treatment, aimed to give your hair all the nourishment it needs. Add a blow dry and you’ll be ready to show off your look, complete with tan, to your friends.





    July 26, 2018

    Pride London: Hair Colour Inspiration


    We were proud to be Londoners on Saturday 7th July as the Pride parade and celebration rocked the capital. As the main procession took place between Great Portland Street and Trafalgar Square in central London, everywhere around the city people were celebrating love in all its forms and it was a beautiful sight to witness.



    The salon staff got involved because the ethos of Sinead Kelly London is that Love is Love and that everyone is equal no matter their race, religion, gender or sexual preference. We also enjoy helping people to feel more glamorous and Pride a day where everyone makes an effort with their appearances as they feel free to show off their true personalities. Pride is a day to experiment without fear of judgement and we’re all for that. Here are some pics of the salon staff expressing themselves with colour:








    Pride is an uplifting and an exciting time and we loved seeing all the colours on the streets. It was inspirational for getting us to think about hair colour in a different way. We always look at hair trends, it’s how we created this iconic blue bob that won the L’Oréal colour trophy award beating thousands of salons from around the UK and won us an award at the World  L’Oréal Colour Trophy awards.




    So with this year’s Pride being bigger, bolder and brighter than ever, we checked out what was going on with the hair of our favourite gay icons and divas. These are the people that we think do colour best:


    Kylie Minogue



    She’s been in pop for 30 years and she’s gone through a lot of styles in that time – some awful and some fabulous! From having a dry perm sticking out of her hat on her first album cover to having a lovely healthy glossy blonde shoulder length style and then a darker blonde, she’s definitely experimented.

    Kylie is one of those people who gets better with age and that’s because she’s more comfortable with herself as she gets older and she knows what she likes more. We like how she’s toned down a platinum colour to a more manageable, but equally sexy,  strawberry blonde colour. You don’t always have to be the brightest blonde, it’s all about finding what suits you and luckily the Sinéad Kelly London team are experts at helping you find the right blonde for your skin tone and lifestyle.


    Ru Paul



    You couldn’t get more glam than Ru Paul’s drag race. When you wear striking make-up and put the effort into your face, its a lot easier to pull off outrageous and daring colours as people see that you’ve made an effort with your face and it looks like your hair complements that. Striking hair and no make-up is almost impossible to pull off as the hair will end up washing your face out.

    Ru is always someone that owns a look. The brighter, the more voluminous and the longer the better. When you’re confident with a new hair colour – and Ru changes hers often – it doesn’t matter what others think as long as you like it and then others end up liking it too because you ooze confidence.


    Lady Gaga



    Lady Gaga changes her hair colour practically every fortnight. She’s been multi-coloured, she’s been platinum, she’s been pink, red, green and blue and even an eye-catching shade of yellow. What’s her secret for making sure she doesn’t damage her hair? Well, one of her secrets is wigs – sometimes her hair is dyed and sometimes its a wig and the wigs are such high quality that you can’t tell. When it is her own hair, she’ll have used Olaplex to keep the hair glossy and healthy and she’ll have changed it slowly with the platinum being a middle stage between one colour and another.




    Madonna is the original Pop Queen and we love her for so many reasons – she sets trends, she doesn’t apologise for being herself and she’s controversial and proud of it. She worked her way up from nothing to being a multi-millionaire music icon and her cone bra and leotards continue to inspire modern day pop stars.

    With her hair, she’s often been blonde and in her early days she was always platinum. However, now she’s 60 this year (in August) she’s toned it down a bit and gone for a darker shade of blonde. This means her hair looks super shiny and its a look that works day to day, not just when she’s on stage. As she’s doing less and less performing she had to go for a more realistic everyday colour and she’s still blonde, which means she can easily add a pink or a blue colour or scrape it back to create different looks on stage. When you choose your hair colour, you have to be realistic about what you spend most of your time doing.


    So whose hair would you most like to copy? We hope you enjoyed Pride!

    July 9, 2018