Monthly Archives

June 2017

    Highlights Of Our Year As L’Oreal Colour Trophy Winners

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    In June 2016, the Sinéad Kelly London team were crowned the overall champions at the UK L’Oreal Colour Trophy. Winning was a massive achievement as we’d beaten off more than 500 other salons in the regional heats before triumphing against the 35 regional winners at the Grand Final. Plus we were the only independent salon at the final, showing all the big chains that we know what we’re doing!

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    Now a whole 12 months have passed since that memorable day, we thought it would be a great opportunity to look back at what we’ve achieved over the past year. As Creative Head magazine said on their July cover after our win, ‘Winning is just the beginning’

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    Here are a selection of our highlights:

    July

    As well as our Creative Head feature, we travelled to Paris for a winners photoshoot. It was full-on but a great chance to show the world what we have to offer. Everyone loved the iconic bob that helped us win the trophy and we shook it up a bit for the photoshoot. We’re still offering it now – ask one of the salon staff about it when you call to book your appointment.

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    August

    We unveiled our A/W 16 Femme Fatale collection, full of strong and powerful haircuts. We like to empower women!

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    And our Sinéad also gave birth to a beautiful baby boy. However, there was no putting her feet up as she also started a virtual consultation service to be able to give expert advice to customers wanting a hair makeover but nervous or worried about what to do.

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    October

    The team flew to Lisbon for the World L’Oreal Colour Trophy. Faced with salons from all over the world, we knew the competition would be tough so we were amazed and delighted when we won the Young Talent Award. Go team!

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    December

    Time for another magazine feature in Creative Head Magazine. Our executive stylist Sara Bergatini gave an interview and showed off some of the collection.

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    February

    We were thrilled to win Best Local Salon at the Motherhood London awards. We love giving mums  a new hair cut and  colour and understand the power a change can be on moods and energy levels. Sinéad’s a mum of two – she’s experienced it herself! That’s why this award meant a lot.

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    Also, we celebrated the salon’s 7th birthday in February. Sinéad moved to London from Dublin so to set up her own salon was a challenge, so each birthday feels like a real milestone.

     

    March

    Executive stylist Sara Bergatini did the hair for Miss Sweden’s cover of E magazine. How gorgeous are those glossy Hollywood waves?

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    Also, we started practising with L’Oreal’s brand new product #colourfulhair This product enables everyone to have a brand new colour for a night out. It’s make-up for hair and staff and customers alike are enjoying experimenting.

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    April

    We were invited to attend the London and South East regional finals of the L’Oreal colour trophy. It was an inspiring evening and made us want to enter the competition again. Watch out for us!

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    May

    Executive stylist Vas Mikellides launched his Metallurgy collection. This one’s all about colour and there are some show-stopping colours. What do you think of the looks below?

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    June

    Executive stylists Vas Mikellides and Sara Bergatini joined Sinead in a shoot for Elle magazine! It’s super hush-hush right now but we’ll share details on the blog very soon.

     

    Looking back on the past year makes us feel so proud! Thanks to all our loyal friends and clients – we couldn’t have done it without you.

    If you want to keep up with our latest news be sure to follow SineadKellyLDN on Instagram.

    June 30, 2017

    How To Look Like A Celeb At A Festival

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    With the Isle of Wight and Glastonbury festivals in June and Wireless in July, festival season has crept up on us again. Have you planned your outfits and hairstyles yet?

    We all know that we feel better when we look our best and there’s no way we can leave things to chance on a festival site. There’s no electricity and not much access to running water so a blow dry each day is out of the question. However, trying some new festival-appropriate hair styles can actually be really fun, even if you’re normally very conservative with your hair.

    These are our top 5 ideas for festival hair that will make you feel fabulous:

    Sinéad Kelly London senior stylist Sara Bergatini’s Mohawk

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    After winning the Young Talent award at the L’Oréal World Colour Trophy, you can guarantee Sara has her finger on the pulse when it comes to fashion.

    One of the coolest styles that she recently did on herself is this mohawk inspired up-do with loose knots at the back. It keeps her hair off her face so she can dance while the loose volume gives her face some softness for a bit of boho chic. Taking this out would give her some nice beachy volume so it’s a look that you could wear on day one and re-invent for day two. What do you think?

    Kylie Jenner’s Braids

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    Kylie’s one of the Queens of Coachella and she always goes the extra mile with her outfits and hair. We particularly love this colourful braided look as it’s so fresh and on-trend.

    A festival is the ideal time to try out colourful hair and it’s now easier than ever to experiment thanks to L’Oreal’s new Colourful Hair products. Available in 8 intermixable shades and with various intensity from pastel to bold, you can have one striking colour or rainbow hair like Kylie. Then the boxer braids make the colour stand out even more. We love doing those on our clients as they’re quick and simple but look striking.

    Sara Bergatini’s Braid Twist

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    We told you Sara was a genius when it came to festival hair! If you’re not having colour as Kylie had then you can afford to be more creative with your braiding. It will make people stop and look twice at the complexity of it, but as Sara knows what she’s doing it didn’t take her much time to do.
    First, she’ll wash and dry your hair and make sure your hair is thoroughly detangled using a Tangle Teezer. That’s the first step for all festival hair – wash it before you go as you don’t know when you’ll next get chance. After that, the top section of your hair will be plaited in a normal fashion, then she’ll do mini fishtail braids at the sides a couple of times down the length of the hair. One things for sure, you won’t feel boring or average with hair like this.

    Gigi Hadid’s headband and waves 

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    Headbands hide a lot of hair troubles – from grease to frizz! It’s refreshing to see that even one of the world’s most beautiful models needs to use a headband at a festival. Even she needs help to cope with the humidity and lack of access to blow drying equipment!

    What’s nice about Gigi’s hair in this look is that it’s laid back and low maintenance. To achieve it, simply rough dry and then secure with a headband. The next day, shake some Batiste dry shampoo into it, brush through with your fingertips and you’re ready to go again. A colourful or embellished headband would look especially cool. For extra waves, put your hair in braids like Kylie Jenner’s the day before. Then shake out for easy, no-fuss waves. This is effortless beauty at its best.

    Sinead Kelly London trainee Shannon’s icy blonde plaits

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    Ice blonde is one of the hottest colours in celeb land right now. Cara Delevingne, Katy Perry and Khloe Kardashian are just a few who are blonder than blonde right now.
    However, for a festival we suggest combining blonde with a braid for two reasons. Firstly, ice blonde hair can look dirty quickly if not washed regularly. Second, the blonde trend is fast catching on and nobody wants to look the same as another girl on the festival site. You want everyone to look at you and think ‘Wow!’ and they’ll certainly do that if you double French pleat it.

    This look requires a bit of patience to make sure all your hair is pulled back and secured but it’s totally worth it as it will last all weekend long. You’ll never have to push it back out of your eyes or worry about how you’ll style it the next day, leaving you more time to think about what bands you want to see and to check out handsome men in the crowds 😉

    We hope that leaves you feeling inspired! Remember these are only our top 5 ideas – come in and see us if you want a bespoke festival style that will not only last for the whole occasion but will make you feel like a rock chick yourself.

    Enjoy festival season!

    June 16, 2017