Monthly Archives

June 2016

    How To Do A Perfect Blowdry Like Kim Murray

    Wimbledon tennis has started and if you’re anything like us, you’re half-watching the players on the courts and half-watching their partners and the celebrities in the stands. Let’s face it – the tennis players look hot and sweaty while their other halves look fresh, groomed and glamorous.

    One Tennis WAG (or TAG) that never fails to impress is Andy Murray’s wife Kim. While he serves aces on the court, she looks ace in the audience, giving him the moral support that he needs to battle on and attempt to beat Novak Djokovic. If there was a prize for the wife or girlfriend with the best hair then Kim is a serious contender as her hair is always big, bouncy and shiny.


    On the first day of Wimbledon 2016 (above), Kim looked stunning in a red floral dress with nude wedges, with her hair loosely framing her face, falling with some added volume. As you can see, she’s a new mum with a five-month old baby, and yet she still finds time to do her hair and look amazing.


    You might think that it’s easier for celebrities to maintain their image as they have more help around the house and with other tasks than the rest of us, but it doesn’t need to take long to blow dry your hair that little bit better. Just by following a few steps, you can make your hair bigger and glossier. This video shows you how:

    Let’s recap the steps:


    Put the parting in – slightly off-centre is usually very flattering


    Divide your hair into four squares and pin up


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    Make sure your hairdryer has a very thin nozzle so it can direct the heat onto the surface of the hair to give smoothness. Use a round brush and wrap it round a section of hair, pulling it really tight to make tension. Blow the dryer downwards onto the hair.


    Repeat with the next section. Grab more hair, roll the brush round to create tension and blow the air down. It doesn’t matter about being too neat with the sections as long as they are roughly the same size.


    Do the top sections of hair SLOWLY. If you rush, then you are being aggressive with the hair and that creates more frizz.


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    Wrap a brush round the bottom section of the hair while you do the top. If you want lots of movement, then use lots of brushes in each section, If you just want a bit of shape / movement at the ends then you only need to use a brush on each side and wrap the upper hair around the same brush as the lower hair.


    It’s nice to lift the fringe a bit, so grab a little silver slide and roll it back off your face.


    Take the brushes out and use a tiny bit of oil. Squirt one drop of anti-frizz oil, rub it into your hands like a hand cream, and smooth it over so it helps take the frizz out of the ends.


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    Unpin the fringe and you can see that it’s got more volume,


    Enjoy your glossy, salon smooth hair!

    June 28, 2016

    Sinead Kelly London Win The L’Oreal Colour Trophy 2016

    1080LCT16 WINNER_with Presenters

    We have some exciting news! The Sinéad Kelly London team are the grand final winners of the prestigious L’Oreal Colour Trophy 2016, as well as the winners of the London heats.

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    It’s a real cause for celebration as the L’Oreal Colour Trophy is the Oscars of the hairdressing world. There’s tough competition from more than 1000 salons across the UK in what is the hairdressing industry’s longest running and most fashion-led hairdressing awards.

    Salons must create an inspirational, well-executed and on trend colour on a female model and it’s a real honour to have won as this means we have been judged the best salon in the whole of the UK. We were the only independent salon among the 35 teams in the grand final and beat 500 salons in the regional finals, and L’Oreal say this is a huge achievement.

    For our winning look colourist Vas Mikellidis and stylist Sara Bergantini created a fashion forward Autumn/Winter 2016/17 look based on the denim trend on model Natasha Underwood. With bold make-up by Cristiana Maxim, the blue colour really shone through.

    Model Natasha Underwood in the final catwalk

    However, a lot of work went into creating this fashion-forward style. Our journey began in January, when we came up with a concept. Vas used his drawing skills to come up with this mood board:


    The first part of the colour trophy competition required a photographic entry, and we sent off our photos of Natasha’s transformation. It took a long time to create the blue bob, because she started off as a brunette as you can see from the photo below:



    The second stage of the process was to dye the hair a yellow shade of blonde as you can see from the next photo below:



    The third stage was the most time-consuming as we took Natasha from yellow blonde to white blonde. This is because any traces of yellow in her hair would turn the blue dye into a green shade and so we had to make her hair completely white. It took 15 hours to do this as the hair needed to be bleached twice. While this was going on, we kept her hair in immaculate condition with in-salon Pro Fiber and take-home Pro-Fiber.

    Only when it was white blonde did the colour go on and we ended up with our winning blue look:



    Our photographic entry secured us a place in the regional heats , where we impressed the judges with our live hairdressing skills and fashion led look. And then it was time for our biggest challenge – the grand final.

    The grand final lasted all day and night, starting with an intense day of competition at the L’Oréal International Academy in London’s Hammersmith. The judges, leaders in the industry, were: Issie Churcher from HOB, Steve Rowbottom from Westrow, Paul Dennison from Ken Picton, Errol Douglas MBE, Richard Ward from Richard Ward Hair & Metrospa and Adam Percy from Percy & Reed who were given the task of selecting the nine regional winners and the ultimate winner from the final 36 finalists

    After a tough judging process, we all travelled to the luxury intercontinental Hotel at The O2 in London for drinks and a five course meal. But what everyone really cared about was who the winners were! Each of the models showcased their hair in a stunning catwalk show to the 1500 hair industry experts in the room.


    The esteemed judging panel each agreed that Sinéad Kelly London had perfectly met the brief, the model look was a perfect example of beautifully executed colour and demonstrated a clear understanding of the latest catwalk trends and they were named as the overall winner of the coveted title. We had won!

    The party continued until the early hours of the morning – if you can’t celebrate when you’re named as the best salon in the UK, when can you?

    Here are some of our favourite behind-the-scenes pictures of the night so that you can see the atmosphere:






    Since then we’ve been overwhelmed by the messages of congratulations of support from our loyal customers. Holly Willoughby even found time to send us a message while she was in the dressing room getting ready for This Morning.

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    Sinéad Kelly London salon owner, Sinéad Kelly, says: “I am absolutely delighted for my team. Mostly I am proud at what they have achieved. They worked so hard and created an amazing look. I think it is going to take some time to sink in, but we are all delighted. We are looking forward to working closely with L’Oréal Professionnel throughout our winning year and are delighted that they loved our look”

    Getting so far in the competition had inspired us to focus on what we do best – colouring and styling hair amd giving our customers an unforgettable experience.

    Are you in need of a cut or colour? Come in and see what we can do!

    June 15, 2016